May 9, 2014
Hey Brand Managers: Your ‘Community’ Doesn’t Love You Like Mom Does
The reality is, they're not your brand's communities. Those groups, along with their data, behavior and preferences, belong to the social networks.
Vesta Newsroom
Lastest News From Vesta
Stay Informed
April 8, 2014
Native Advertising Won’t Boost Sales, Influencers Will
The social networks of friends and family are where consumers find opinions they trust, what brands to buy, and what content to consume and...
January 6, 2014
Influencer Conundrum-How Do You Choose?
Just as digital media doesn't apply to banner ads alone, influencer marketing is not confined to a one-size-fits-all approach.
![Facebook the Most Trusted Channel for Brand Recommendations [Survey]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA2NzEgNDYzIiB3aWR0aD0iNjcxIiBoZWlnaHQ9IjQ2MyIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnd3dy52ZXN0YS1nby5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMTMlMkYxMiUyRkZhY2Vib29rLU1vc3QtVHJ1c3RlZF9DbGlja1oucG5nIiBkYXRhLXc9IjY3MSIgZGF0YS1oPSI0NjMiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
December 12, 2013
Facebook the Most Trusted Channel for Brand Recommendations [Survey]
As social media has developed as a method of amplifying the power of online reviews about brands, Facebook has become the most trusted channel.
October 8, 2013
The Fool-Proof Guide to Trending on Twitter
Seeing your brand as a trending hashtag on a social network that has 200 million active users is enough to make any marketer smile.
September 29, 2013
Just for Men Celebrate Hair, Grey Hair and All
Twenty-somethings get grey hairs, too. At least, that’s the message Just For Men wanted to spread by targeting a younger demographic as title sponsor.
September 8, 2013
Just for Men Sponsors National Beard and Mustache Championship
The National Beard and Moustache Championship awarded trophies in 18 facial-hair categories from “Musketeer” to “Delicate Dali” in New Orleans.
July 13, 2013
Sleep Number Leverages Social Influencers
“Being able to find that consumer, get them to talk about a product and amplify it is what we do.”
March 27, 2013
Campbell’s #SlowKettle Twitter Party Trends With the Pope
Major CPG brands–including Campbell’s Soups and Duracell–have embraced Twitter parties.