
May 9, 2014
Hey Brand Managers: Your ‘Community’ Doesn’t Love You Like Mom Does
The reality is, they're not your brand's communities. Those groups, along with their data, behavior and preferences, belong to the social networks.
Vesta Newsroom
May 9, 2014
The reality is, they're not your brand's communities. Those groups, along with their data, behavior and preferences, belong to the social networks.
April 8, 2014
The social networks of friends and family are where consumers find opinions they trust, what brands to buy, and what content to consume and...
January 6, 2014
Just as digital media doesn't apply to banner ads alone, influencer marketing is not confined to a one-size-fits-all approach.
December 12, 2013
As social media has developed as a method of amplifying the power of online reviews about brands, Facebook has become the most trusted channel.
October 8, 2013
Seeing your brand as a trending hashtag on a social network that has 200 million active users is enough to make any marketer smile.
September 29, 2013
Twenty-somethings get grey hairs, too. At least, that’s the message Just For Men wanted to spread by targeting a younger demographic as title sponsor.
September 8, 2013
The National Beard and Moustache Championship awarded trophies in 18 facial-hair categories from “Musketeer” to “Delicate Dali” in New Orleans.
July 13, 2013
“Being able to find that consumer, get them to talk about a product and amplify it is what we do.”
March 27, 2013
Major CPG brands–including Campbell’s Soups and Duracell–have embraced Twitter parties.