Vesta Newsroom

Lastest News From Vesta

The Era of Community Powered Marketing is Here

December 14, 2020

The Era of Community Powered Marketing is Here

If you're serious about building real relationships and connections with your consumers, invest in an owned channel that is dedicated to your brand's promise.

Corporate Social Responsibility: How Brands Strengthen Commitment to Sustainability

December 14, 2020

Corporate Social Responsibility: How Brands Strengthen Commitment to Sustainability

Consumers are paying attention to corporate actions more than ever. Companies that make a positive impact in customer’s lives, communities, and the environment will...

How A Brand-Owned Community Can Future-Proof Your Brand For 2021 and Beyond

October 29, 2020

How A Brand-Owned Community Can Future-Proof Your Brand For 2021 and Beyond

2021 is a moment when marketers need to be more intentional and focus on the anchor points to help future-proof their brand.

Building a True Brand Community

October 16, 2020

Building a True Brand Community

Having a solid online community to advocate for a brand or product is paramount to building customer engagement and improving loyalty.

So You Left Facebook — Now What? A Marketer’s Guide To Reclaiming Consumer Relationships

September 30, 2020

So You Left Facebook — Now What? A Marketer’s Guide To Reclaiming Consumer Relationships

The next evolution of consumer relationships must be alive with emotional loyalty, personalized engagement and authentic community connection.

Brands Focus on Corporate Social Responsibility, Strengthen Commitment to Sustainability

August 20, 2020

Brands Focus on Corporate Social Responsibility, Strengthen Commitment to Sustainability

Take this opportunity to reinforce commitment to CSR and sustainability, and launch initiatives and campaigns focused on making a positive impact on customers’ lives.

How Brands Should Use Community to Enhance Their Marketing Stacks in Tough Times

August 17, 2020

How Brands Should Use Community to Enhance Their Marketing Stacks in Tough Times

From data-powered personalization and insights to activation and advocacy, a community can serve as a vital engagement outlet to streamline efforts.

Susan Frech Honored as “20 Most Successful Businesswomen to Watch 2020”

August 12, 2020

Susan Frech Honored as “20 Most Successful Businesswomen to Watch 2020”

Vesta is led by CEO Susan Frech, who strives to inspire authentic brand stories, promote advocacy, and build lasting consumer connections.

Grocers Pivot with a Focus on Digital Experience and Customer Loyalty

July 16, 2020

Grocers Pivot with a Focus on Digital Experience and Customer Loyalty

With more businesses focusing on digital to remain connected to customers, grocers are doubling down on digital to serve, reward, and adapt to customers.