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August 2, 2022
Consumers Seek Personalized Wellness in 2023 [EXCLUSIVE RESEARCH]
Our study revealed what consumers want from Vitamin, Mineral, & Supplements and Hydration brands and how marketers can maximize results in 2023 and beyond.
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July 29, 2022
Challenges of Measuring Emotional Loyalty and Fostering Unified Support
Our CEO Susan Frech joined fellow marketing experts in this Loyalty360 article to discuss the challenges of measuring emotional loyalty.
July 29, 2022
Challenges of Building Emotional Loyalty in Changing Customer Landscape
Our CEO Susan Frech joined fellow marketing experts in this Loyalty360 article to discuss the challenges of building emotional loyalty.
June 30, 2022
Relationships With Your Consumers: Are You In It For The Short Term Or Long Term?
In this Forbes article, our CEO Susan Frech detailed how investing in consumer relationships will drive business impact today & into the future.
June 30, 2022
You Can’t Measure Happiness, but You Can Measure Success – Financial Metrics for Customer Loyalty Strategies
Our CEO Susan Frech joined fellow customer loyalty experts to talk about proving the ROI of your loyalty strategy and more in this piece...
June 2, 2022
The Keys to Success for Creating Emotional Loyalty
Our CEO, Susan Frech, joined fellow marketing experts to share how to measure emotional loyalty.
May 25, 2022
Clean Beauty Brands Face Perception Challenges When Competing With Traditional Beauty Products
We completed an MROC Study (Market Research Online Community) to reveal the challenges and opportunities brands in the thriving clean beauty market face.
May 25, 2022
How To Reinvent Your Sampling Efforts In 2022 and Beyond
Our CEO Susan Frech highlighted 3 ways marketers should think about elevating their sampling strategy in 2022 and beyond.
April 14, 2022
Strengthening Consumer Relationships and Growing Advocacy Through Community
Vesta CEO, Sue Frech, sat down with Loyalty360 to discuss the power of community in strengthening consumer relationships.