June 2, 2022
The Keys to Success for Creating Emotional Loyalty
Our CEO, Susan Frech, joined fellow marketing experts to share how to measure emotional loyalty.
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May 25, 2022
Clean Beauty Brands Face Perception Challenges When Competing With Traditional Beauty Products
We completed an MROC Study (Market Research Online Community) to reveal the challenges and opportunities brands in the thriving clean beauty market face.
May 25, 2022
How To Reinvent Your Sampling Efforts In 2022 and Beyond
Our CEO Susan Frech highlighted 3 ways marketers should think about elevating their sampling strategy in 2022 and beyond.
July 20, 2021
Consumers Want More Than Rewards From Brands
Vesta has identified five key personas as a shortcut for marketers to fuel personalized engagement and drive loyalty and advocacy.
June 28, 2021
Find Out How Consumers Value Wellness By Generation
Consumers of all ages see value in health and wellness products and services, but the concept of wellness means different things to each generation.
June 14, 2021
Achieving Data-Driven Customer Loyalty
The landscape is rapidly evolving, and the cookie may be dead; but personalization is still alive - and customer loyalty will be essential.
June 14, 2021
How Brands Can Become More Authentic to Consumers
Knowing customers on a deeper level, and engaging with them in an open, authentic way, is becoming table stakes with today’s well-informed consumers.
June 7, 2021
Improved Personalization and Deeper Insights from Zero-Party Data
Innovation and a nimble approach will be key as brands work to build confidence and trust with their customers around data privacy.