April 14, 2022
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July 20, 2021
Consumers Want More Than Rewards From Brands
Vesta has identified five key personas as a shortcut for marketers to fuel personalized engagement and drive loyalty and advocacy.
June 28, 2021
Find Out How Consumers Value Wellness By Generation
Consumers of all ages see value in health and wellness products and services, but the concept of wellness means different things to each generation.
June 14, 2021
Achieving Data-Driven Customer Loyalty
The landscape is rapidly evolving, and the cookie may be dead; but personalization is still alive - and customer loyalty will be essential.
June 14, 2021
How Brands Can Become More Authentic to Consumers
Knowing customers on a deeper level, and engaging with them in an open, authentic way, is becoming table stakes with today’s well-informed consumers.
June 7, 2021
Improved Personalization and Deeper Insights from Zero-Party Data
Innovation and a nimble approach will be key as brands work to build confidence and trust with their customers around data privacy.
May 11, 2021
Three Steps Marketers Should Take to Build a First-Party Data Oasis
Data shouldn’t be a passive activity happening in the background but an active expression of trust and a currency of brand loyalty.
April 5, 2021
Vesta Pioneers Community Insights with Applied Consumer Neuroscience
Vesta Insights offers innovative emotional and psychological research techniques that capture non-conscious feelings and decision-making, providing marketers with dramatic new levels of insights.
January 19, 2021
Driving Customer Retention Through Incentives
The best retention strategies take a long-term view of a customer relationship and focus on planting the seed of emotional loyalty early.