July 13, 2020
Retailers’ Sales Start to Rebound in May, Some Say Discounts Are Out of Style
More areas across North America are seeing restaurants and retail stores re-open and welcome back customers, after a few long and challenging months.
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July 13, 2020
As Retailers Reopen, Gen Z and Millennials Remain Cautiously Optimistic
Reopening stores put consumers in a crossroads of excitement and anxiety.
April 30, 2020
Most consumers are trying new brands during social distancing, study finds
While being stuck inside with nowhere to go, the majority of consumers have decided to test drive new brands.
April 27, 2020
Millennials, Gen Z, Boomers: Brand sentiment by generation amid COVID-19
Nearly 6 out of 10 consumers (58 percent) say their perception of brands has been affected during the coronavirus pandemic.
March 6, 2020
When the (Data) Cookies Crumble
Consumers support data privacy regulation, but they also demand companies deliver personalized experiences. Brands need to evolve their data strategy to focus on first-party...
January 16, 2020
Three Ways to Use Customer Data to Deliver the Brand Experience Your Customers Want
CPG companies have it tough. Consumers are fickle and unpredictable with purchase decisions that look beyond just price to the holistic experience a brand...
December 6, 2019
Hollywood producer lends talents to new kids’ toy and book ‘Reindeer in Here’
As a television producer, Adam Reed quickly learned that you can have a great show, but if it isn’t promoted, no one will know.
December 4, 2019
Can a Reindeer With a Diversity Agenda Topple the Christmas Elf From His Shelf?
It all started when Adam Reed realized that Elf on the Shelf was “going to scare the crap out of my daughter.”
November 13, 2019
How will Instagram hiding ‘likes’ affect marketing?
With this change, the important next step is to develop a process for identifying content producers who actually build relationships with their audiences.