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Lastest News From Vesta

Retailers’ Sales Start to Rebound in May, Some Say Discounts Are Out of Style

July 13, 2020

Retailers’ Sales Start to Rebound in May, Some Say Discounts Are Out of Style

More areas across North America are seeing restaurants and retail stores re-open and welcome back customers, after a few long and challenging months.

As Retailers Reopen, Gen Z and Millennials Remain Cautiously Optimistic

July 13, 2020

As Retailers Reopen, Gen Z and Millennials Remain Cautiously Optimistic

Reopening stores put consumers in a crossroads of excitement and anxiety.

Most consumers are trying new brands during social distancing, study finds

April 30, 2020

Most consumers are trying new brands during social distancing, study finds

While being stuck inside with nowhere to go, the majority of consumers have decided to test drive new brands.

Millennials, Gen Z, Boomers: Brand sentiment by generation amid COVID-19

April 27, 2020

Millennials, Gen Z, Boomers: Brand sentiment by generation amid COVID-19

Nearly 6 out of 10 consumers (58 percent) say their perception of brands has been affected during the coronavirus pandemic.

When the (Data) Cookies Crumble

March 6, 2020

When the (Data) Cookies Crumble

Consumers support data privacy regulation, but they also demand companies deliver personalized experiences. Brands need to evolve their data strategy to focus on first-party...

Three Ways to Use Customer Data to Deliver the Brand Experience Your Customers Want

January 16, 2020

Three Ways to Use Customer Data to Deliver the Brand Experience Your Customers Want

CPG companies have it tough. Consumers are fickle and unpredictable with purchase decisions that look beyond just price to the holistic experience a brand...

Hollywood producer lends talents to new kids’ toy and book ‘Reindeer in Here’

December 6, 2019

Hollywood producer lends talents to new kids’ toy and book ‘Reindeer in Here’

As a television producer, Adam Reed quickly learned that you can have a great show, but if it isn’t promoted, no one will know.

Can a Reindeer With a Diversity Agenda Topple the Christmas Elf From His Shelf?

December 4, 2019

Can a Reindeer With a Diversity Agenda Topple the Christmas Elf From His Shelf?

It all started when Adam Reed realized that Elf on the Shelf was “going to scare the crap out of my daughter.”

How will Instagram hiding ‘likes’ affect marketing?

November 13, 2019

How will Instagram hiding ‘likes’ affect marketing?

With this change, the important next step is to develop a process for identifying content producers who actually build relationships with their audiences.