It can be sad to see a podcast season draw to a close. But when you focus on translating a season of learnings and insights into bite-sized, actionable steps to drive impact in the year ahead, it can become something to eagerly anticipate.
For the finale of season one, host Sue Frech brought together members of her Vesta team to dish on the highlights of the season. With over 30 years of collective community marketing experience, Cathy Courtney, Vice President of Marketing, Mary Gilbert, Director, Business Development, and Jordan Ben, Brand and Marketing Strategist, identified key takeaways and shared how to translate all of the Community Powered Marketing podcast inspiration into impactful next steps.
You’ll hear which episodes and guests challenged the panel members to think differently and what they took away from them.
You’ll learn some of the ways community marketing is helping marketers face emerging challenges and actionable tips that you can use in 2022.
You’ll discover some of the brands whose initiatives and ideas are inspiring the panel as we move into the new year, including Drunk Elephant, Yumi, Little Spoon, Liquid IV, and Olly.
And you’ll be inspired to craft 2022 brand resolutions to harness the power of advocacy, insights, and engagement through community marketing.
Join Sue and her team as they discuss the lessons, inspirations, and insights they’ve taken from this season.
Cathy Courtney, Vice President Marketing, Vesta
Cathy thrives on connecting people to ideas, organizations, and one another. She has over two decades of marketing experience, leading promotions at top publications and driving growth for several luxury travel brands. She has spent the past two years at Vesta breaking through the Martech clutter to shine a light on the power of its all-in-one online community building software for brands.
Mary Gilbert, Director of Business Development, Vesta
Mary has spent over 15 years helping brand marketers find the right technology to solve problems while making their jobs easier and more fun. At Vesta, she leads the partnership team in working with emerging and mission-led brands to build engaging B2C community experiences.
Jordan Ben, Brand and Marketing Strategy, Vesta
Jordan is part of Vesta’s marketing team and has over 10 years of experience in community powered marketing and B2B marketing. She is dedicated in helping marketers find the missing puzzle piece that takes their brands to the next level.
Host: Sue Frech, Founder and CEO, Vesta
Sue has spent her career redefining digital marketing in brand and retail marketing, Martech, and advertising, at brands such as Kraft and Glaxo-SmithKline. She is committed to creating fellow Happy Marketers through Vesta’s all-in-one online community building software, transforming the relationships between brands and consumers with Community Powered Marketing.