What is the purpose of an online brand community, and how does it differ from a social platform or an affiliate program?
One of the biggest challenges faced by brands is the trap of creating a place where people come, grab a perk for joining, and then disappear. In addition, many brands suffer from a lack of cross-functionality, leading to lost insights and lower engagement.
In today’s episode of Community Powered Marketing, Sue sits down with Amanda Allbee of Grubhub to discuss the initiatives they’ve implemented to address these issues and create a thriving and engaged community among Grubhub’s diners.
Hear what went into Grubhub’s decision to build an online brand community that went beyond a simple social platform.
You’ll discover how they’ve been able to create a powerful collaborative and cross-functional environment that combines the expertise of multiple teams and technologies.
You’ll find out why nurturing deeper relationships with your customers and acting on their feedback has become table stakes when it comes to audience engagement and community building.
You’ll also learn how the community you create with your customers can help support forward-thinking initiatives that benefit others in meaningful ways.
Join Sue and Amanda as they discuss the power of an engaged and responsive community and how it can help your brand grow.
Amanda Allbee, Senior Marketing Associate, Grubhub
A creative and passionate individual, Amanda has a strong background of working in social media for brands large and small. Through these experiences she’s become an expert in community management, metrics reporting and analytics, influencer relations, content creation + curation, and copywriting. She is dedicated to channeling her obsession with culture, social and digital into her work.
Host: Sue Frech, Founder and CEO, Vesta
Sue has spent her career redefining digital marketing in brand and retail marketing, Martech, and advertising, at brands such as Kraft and Glaxo-SmithKline. She is committed to creating fellow Happy Marketers through Vesta’s all-in-one online community building software, transforming the relationships between brands and consumers with Community Powered Marketing.