Is your brand storytelling empathy-driven?

There’s been a growing sense of distrust among audiences toward the media. On the other hand, the trust level toward brands has been increasing. 

In this episode of Community Powered Marketing, Sue is joined by Sarah Panus, Brand Storytelling Strategist, CEO and founder of Kindred Speak and the host of her very own podcast, “Marketing with Empathy.” Sarah spent 20 years on the corporate/agency side of things, running content marketing, brand storytelling, etc. for a number of very large brands. Most recently, she spent 12 years leading the content marketing team at Sleep Number, a billion-dollar retailer and manufacturer of beds and bedding accessories.

To listen on Apple Podcasts, click here. To listen on Spotify, click here. 

Through their discussion, you’ll learn what empathy-driven brand storytelling is and why it’s becoming a key tool for marketers.

You’ll discover why more and more people are feeling unheard and misunderstood, and how brands can utilize data and insights to provide content that can better serve their audiences.

You’ll learn how marketers and brands can accurately measure the effectiveness of their storytelling efforts and use that data to improve.

And you’ll also discover why an audience that feels heard and understood will be more willing to engage and even advocate for your brand.

Join Sue and Sarah as they explore the fascinating world of empathy-driven brand storytelling and how it can help your business make more meaningful connections with your audience.



Sarah Panus, Founder and CEO, Kindered Speak

Sarah Panus helps content marketers think like Editorial Directors to build and manage winning brand storytelling strategies using her signature EFD method (empathy+focus+data); pulling from nearly 20 years’ experience helping billion-dollar brands drive leading ROI through brand storytelling. Before starting her Kindred Speak consulting biz, Sarah spent the majority of her career leading content strategy on the corporate side. She comes from a world managing up to $10M budgets, but knows how to get scrappy too.

Host: Sue Frech, Founder and CEO, Vesta

Sue has spent her career redefining digital marketing in brand and retail marketing, Martech, and advertising, at brands such as Kraft and Glaxo-SmithKline. She is committed to creating fellow Happy Marketers through Vesta’s all-in-one online community building software, transforming the relationships between brands and consumers with Community Powered Marketing.