Love requires honesty, understanding, and good communication. As Anne Candido points out, brand love does as well. On this week’s episode of the Happy Marketer Connection podcast, Anne, the co-founder of Forthright People, shares how to build brand love and why it is so vital for businesses to persevere and grow during challenging times.

Anne Candido, Forthright People

Anne is an award-winning marketer. But she didn’t get there overnight. She saw a path she wanted to pursue, did her homework, and then found someone willing to take a chance on her. In this week’s episode she pays it forward, sharing the many lessons she has learned in how to build brands that matter with junior marketers.

The episode’s focus may be “Brand Love” but it’s a love of the marketing craft and of creating meaningful impact that listeners will walk away with.

Hear how to create connections with your consumers, turn your fans into brand evangelists, the three questions you need to be able to answer to have a brand, and what junior marketers and senior marketers can learn from each other.

Episode Highlights

About the Happy Marketer Connection Podcast


Anne Candido, Forthright People
Anne Candido, Co-Founder, Forthright People 

Anne grew up at P&G over the span of 20 years, spending her first decade in R&D and Product Development and her second in Brand Marketing and Communications. Through this, Anne learned the imperative role brand building plays to cultivate successful individuals and businesses. Today, she brings this expertise to Forthright People and guides brands to reach their brand-love potential. 

Host: Sue Frech, Founder and CEO, Vesta

Sue has spent her career redefining digital marketing in brand and retail marketing, Martech, and advertising, at brands such as Kraft and Glaxo-SmithKline. She is committed to creating fellow Happy Marketers through Vesta’s all-in-one online community building software, transforming the relationships between brands and consumers with Community Powered Marketing.