There has never been a better time to talk about business pivots. And few better to discuss it than Shonda Brown, Senior Associate Brand Manager at Church & Dwight, who lived the lessons of rapid and continuous responsive change over the past six months. An advocate of consumer engagement, she discusses the ways her Krew – the ARM & HAMMER Kitty Krew that is – have helped her successfully navigate the pandemic on this week’s episode of Happy Marketer Connection podcast.

Shonda Brown, Church & Dwight

Hear from Shonda about how to pivot your career and your marketing strategies, the game-changing insights that come from online brand communities, what Shonda has learned about cats and cat owners from her online community, how to market organically, and why Shonda decided not to become a lawyer.

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To listen on Spotify click here.

Episode Highlights

About the Happy Marketer Connection Podcast


Shonda Brown, Church & Dwight
Shonda Brown, Senior Associate Brand Manager, Church & Dwight

Shonda Brown is a passionate brand builder with experience in brand marketing, sales, client management and business development. She has a background working in both consumer product and retail banking industries and is highly skilled in leveraging data to analyze consumer behavior.

Host: Sue Frech, Founder and CEO, Vesta

Sue has spent her career redefining digital marketing in brand and retail marketing, Martech, and advertising, at brands such as Kraft and Glaxo-SmithKline. She is committed to creating fellow Happy Marketers through Vesta’s all-in-one online community building software, transforming the relationships between brands and consumers with Community Powered Marketing.