🅴 Note: This week’s episode contains explicit language.

What better theme for a podcast founded to help spread positivity and marketing inspiration than “Friendly”? And who better to champion the theme than one of the most epically friendly, eternally optimistic, and brilliantly creative individuals we know, Craig Dubitsky? Craig is the Founder of hello products and Chief Innovation Strategist at Colgate-Palmolive. He is also a serially successful entrepreneur (think method, eos, Popcorn, Indiana) who believes in the power of thoughtfulness, of being kind, and of staying humble and approachable. In other words, he has built a legacy of success by being friendly, and he shares how it can be a business game-changer on this episode of the Happy Marketer Connection podcast.

Happy Marketer Connection Episode 23
Craig Dubitsky, Founder of hello products and Chief Innovation Strategist at Colgate-Palmolive
Theme “Friendly”

Craig Dubitsky, Founder of hello products and Chief Innovation Strategist at Colgate-Palmolive

Craig could be forgiven for taking some time off to celebrate and enjoy his success. Instead, he is driven by passion, creativity, and a belief that the world needs better ideas, well-executed. Curious, observant, and engaged, he advocates for viewing the world with a questioning lens, continually asking “why not?” And he is adamant that the only fear should be not trying; fear of failure will just hold you back.

Hear why FOMO is changing the retail landscape, how to create a brand that makes people smile and a company culture that fosters creativity and happiness, and Craig’s journey from starting hello products to it being acquired by Colgate-Palmolive. And be prepared to come away inspired, energized, and a whole lot happier!

To listen on Apple Podcasts click here.
To listen on Spotify click here.

Episode Highlights


Get Connected
Connect with Craig at hello-products.com and on LinkedIn.

Get More Happy Marketer Connection
Interested in hearing more business inspiration? We recommend the below episodes, or access all of the Happy Marketer Connection episodes on Apple Podcasts:
Episode 2: Dawn Dobras, CEO of Credo Beauty on “Champion”
Episode 4: Tom Deierlein, Co-Founder and CEO, Thundercat Technology on “Grit”
Episode 6: Chris Pyne, Founder and President, Junction 37 on “Values”
Episode 12: Rachel Braun Scherl, Co-Founder and Managing Partner, SPARK Solutions for Growth on “Pioneer”
Episode 15: Lindsay Stein, CEO of Today, I’m Brave on “Bravery”
Episode 18: Chris Teigland, Executive Chef and Co-owner of Community & Birdhouse on “Creativity”

About the Happy Marketer Connection Podcast
Welcome to Happy Marketer Connection. Marketers know it’s the connections we make – between ideas, people, and brands –  that make all the difference. Each week, Happy Marketer Connection invites you to connect with our Co-Founder and CEO Sue Frech, Martech pioneer, and unfailing optimist, as she and her fellow passionate marketers explore engaging and inventive marketing strategies and toast brands making impactful consumer connections.