🅴 Note: This week’s episode contains explicit language.

It takes the same amount of effort to create great work as sh#*%%y work. How to make sure that what you’re producing is good? A lot of it comes down to the relationship between the brand and the agency. And like any good relationship, that takes honesty, transparency, trust, and good communication.

Marketing Consultant Jessica Lauria knows that better than most. She is experienced on the brand- and agency-side and has produced game-changing work for brands like S’well, Chobani, Dasani, Chipotle, Mondelez, Sephora and more. On this episode of Happy Marketer Connection podcast, she shares how to ensure that special magic in the agency-brand relationship that will elevate your work and deliver winning ideas.

Happy Marketer Connection Episode 25
Jessica Lauria, Marketing Consultant
Theme “Relationships”

Jessica Lauria, VP, Brand at S'well

Hear how to build strong relationships with your agency partners, how the client-agency dynamic has changed, what to look for in a marketing agency, how to give helpful feedback, and Jessica’s lessons from both client-side and agency-side.

To listen on Apple Podcasts click here.
To listen on Spotify click here.

Episode Highlights


Get Connected
Connect with Jessica on LinkedIn.

Get More Happy Marketer Connection
Interested in hearing more spurring creativity and breakthrough marketing? We recommend the below episodes, or access all of the Happy Marketer Connection episodes on Apple Podcasts:
Episode 3: Gina Bonafede, Director of Marketing at DAS Companies on “Connection Marketing”
Episode 5: Michele Muhammad, CMO of DSE Healthcare on “Transformational Marketing”
Episode 10: Anne Candido, Co-Founder, Forthright People on “Brand Love”
Episode 18: Chris Teigland, Executive Chef and Co-owner of Community & Birdhouse on “Creativity”

About the Happy Marketer Connection Podcast
Welcome to Happy Marketer Connection. Marketers know it’s the connections we make – between ideas, people, and brands –  that make all the difference. Each week, Happy Marketer Connection invites you to connect with our Co-Founder and CEO Sue Frech, Martech pioneer, and unfailing optimist, as she and her fellow passionate marketers explore engaging and inventive marketing strategies and toast brands making impactful consumer connections.