Erica Solomon, Beauty Director at BrandShare

What have you done as a brand to be top of mind and considered first? Beauty brands turn to Erica Solomon, Beauty Director, Customer Experience Partnerships at Brandshare to make sure that they stand out in a sea of sameness at retail.

Like many industries, beauty is heavily trend-driven and independent brands are on the rise. The competition is fierce. On this episode of Happy Marketer Connection, hear how Erica helps brands increase product trial and brand loyalty and learn how the beauty industry is staying in step with fast-changing consumer needs.

Hear the top beauty trends and how changing consumer habits are impacting development, the vital role product sampling has in driving trial and loyalty, alternatives to in-store sampling, and some growing beauty brands to keep your eye on.

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Episode Highlights

About the Happy Marketer Connection Podcast


Erica Solomon, Beauty Director at BrandShare
Erica Solomon, Beauty Director, Customer Experience Partnerships, Brandshare

Erica is a beauty industry guru. With a background of experience at brands such as Estée Lauder and Glossybox, she now helps beauty brands shine among the rest and achieve brand loyalty in her role at Brandshare. 

Host: Sue Frech, Founder and CEO, Vesta

Sue has spent her career redefining digital marketing in brand and retail marketing, Martech, and advertising, at brands such as Kraft and Glaxo-SmithKline. She is committed to creating fellow Happy Marketers through Vesta’s all-in-one online community building software, transforming the relationships between brands and consumers with Community Powered Marketing.