In this week’s podcast, Happy Marketer Connection moderator, Sue Frech, welcomes fellow passionate enthusiast, Alex Colkitt, to discuss “Engagement”. Alex is the Content and Community Strategist at Sir Kensington’s, makers of delicious condiments that “defend the dignity of food.” The brand’s mission is to reimagine ordinary and overlooked food with fearless integrity and charm. It’s also an apt description of Alex and her efforts to find authentic new ways to connect with consumers with true and meaningful purpose and infectious energy and charm.
In this episode, hear why Alex believes quality engagement is more important than your brand’s quantity of impressions, how to engage with your customers and partners, why Sir Kensington’s “secret ingredient” is people, the erosion of trust and authenticity in social media, and her favorite examples of brands winning with engagement. Alex also shares how adding value to consumers’ lives and building a lifestyle through initiatives like a brand community helps create lasting relationships that are invaluable to your business success.
Alex Colkitt, Content and Community Strategist, Sir Kensington’s
An energetic go-getter, Alex Colkitt brings a spirited energy to any role she is in. At Sir Kensington’s, she has redefined the meaning of community for the company by leading the strategic launch of The Taste Buds, a proprietary community built on Vesta’s platform where eaters and super fans can connect. Alex also has an accomplished background across a variety of creative and strategy driven roles that point to her zestful approach to life.
Host: Sue Frech, Founder and CEO, Vesta
Sue has spent her career redefining digital marketing in brand and retail marketing, Martech, and advertising, at brands such as Kraft and Glaxo-SmithKline. She is committed to creating fellow Happy Marketers through Vesta’s all-in-one online community building software, transforming the relationships between brands and consumers with Community Powered Marketing.