In this week’s podcast, Happy Marketer Connection moderator, Sue Frech, welcomes fellow passionate enthusiast, Alex Colkitt, to discuss “Engagement”. Alex is the Content and Community Strategist at Sir Kensington’s, makers of delicious condiments that “defend the dignity of food.” The brand’s mission is to reimagine ordinary and overlooked food with fearless integrity and charm. It’s also an apt description of Alex and her efforts to find authentic new ways to connect with consumers with true and meaningful purpose and infectious energy and charm.
Happy Marketer Connection Episode 8
Alex Colkitt, Content and Community Strategist, Sir Kensington’s
In this episode, hear why Alex believes quality engagement is more important than your brand’s quantity of impressions, how to engage with your customers and partners, why Sir Kensington’s “secret ingredient” is people, the erosion of trust and authenticity in social media, and her favorite examples of brands winning with engagement. Alex also shares how adding value to consumers’ lives and building a lifestyle through initiatives like a brand community helps create lasting relationships that are invaluable to your business success.
Want to Learn More?
To learn more engagement and brand community, as well as Sir Kensington’s magazine, we recommend:
- “Sir Kensington launches delectable new food magazine
- “Cultivating Emotional Loyalty in the ‘In Between’ Place”
- Four Steps to Creating a Winning Community Strategy
- Want Successful Consumer Engagement? Personalized communication is a must.
Get More Happy Marketer Connection
Check out previous episodes and subscribe on Apple Podcasts:
Episode 1: Welcome to Happy Marketer Connection with Guest Marlea Clark, CMO of Stella Rising on “Evolution”
Episode 2: Dawn Dobras, CEO of Credo Beauty on “Champion”
Episode 3: Gina Bonafede, Director of Marketing at DAS Companies on “Connection Marketing”
Episode 4: Tom Deierlein, Co-Founder and CEO, Thundercat Technology on “Grit”
Episode 5: Michele Muhammad, CMO of DSE Healthcare on “Transformational Marketing”
Episode 6: Chris Pyne, Founder and President, Junction 37 on “Values”
Episode 7: David Rich, Founder, Palabra on “Storytelling”
About the Happy Marketer Connection Podcast
Welcome to Happy Marketer Connection. Marketers know it’s the connections we make – between ideas, people, and brands – that make all the difference. Each week, Happy Marketer Connection invites you to connect with our Co-Founder and CEO Sue Frech, Martech pioneer, and unfailing optimist, as she and her fellow passionate marketers explore engaging and inventive marketing strategies and toast brands making impactful consumer connections.