Marketing is often about seeing opportunities and acting on them. However, for every opportunity that’s been successfully acted upon, there are countless more that were missed.
In this first episode of “Community Powered Marketing,” your host, Sue Frech, provides a sneak-peek at the kind of information and advice you can expect from the podcast.
You’ll learn about her early career with an event marketing company, and how the traditional model of handing out endless samples at large events never created the kind of authentic connection that audiences want.
You’ll discover how Facebook turned the entire digital marketing world on its head in 2013, suppressing branded content and charging those brands to access the audiences they had built through the platform.
You’ll hear how this shift created a powerful opportunity for Sue’s company, Vesta, to help brands take back their relationships with their customers by leveraging the power of community.
You’ll also find out what you can expect from upcoming episodes of the podcast, including interviews with marketers who are inspiring customers to become authentic influencers, discussions about empathy-driven storytelling, and, of course, insights into the power of data.
Join Sue as she guides you through a new way to look at digital marketing through the power of community.
Host: Sue Frech, Founder and CEO, Vesta
Sue has spent her career redefining digital marketing in brand and retail marketing, Martech, and advertising, at brands such as Kraft and Glaxo-SmithKline. She is committed to creating fellow Happy Marketers through Vesta’s all-in-one online community building software, transforming the relationships between brands and consumers with Community Powered Marketing.