What have you done as a brand to be top of mind and considered first? Beauty brands turn to Erica Solomon, Beauty Director, Customer Experience Partnerships at Brandshare to make sure that they stand out in a sea of sameness at retail.

Like many industries, beauty is heavily trend-driven and independent brands are on the rise. The competition is fierce. On this episode of Happy Marketer Connection, hear how Erica helps brands increase product trial and brand loyalty and learn how the beauty industry is staying in step with fast-changing consumer needs.

Happy Marketer Connection Episode 27
Erica Solomon, Beauty Director at BrandShare US
Theme “Beauty Trends”

Erica Solomon, Beauty Director at BrandShare

Hear the top beauty trends and how changing consumer habits are impacting development, the vital role product sampling has in driving trial and loyalty, alternatives to in-store sampling, and some growing beauty brands to keep your eye on.

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To listen on Spotify click here.

Episode Highlights

Get Connected
Connect with Erica at Brandshare.US

Get More Happy Marketer Connection
Interested in hearing more about trends in business? We recommend checking out Episode 19 with Zachary Weinberg, the Director of Amazon Advisory at Gartner on eCommerce trends. And access all of the Happy Marketer Connection on Apple Podcasts:

About the Happy Marketer Connection Podcast
Welcome to Happy Marketer Connection. Marketers know it’s the connections we make – between ideas, people, and brands –  that make all the difference. Each week, Happy Marketer Connection invites you to connect with our Co-Founder and CEO Sue Frech, Martech pioneer, and unfailing optimist, as she and her fellow passionate marketers explore engaging and inventive marketing strategies and toast brands making impactful consumer connections.