Resource Hub

So You're Interested in Community Powered Marketing?

Do you struggle with losing access to your consumers to third-party gatekeepers? How about driving reviews and supporting retail sell-through? Is loyalty slipping away and you're scrambling to keep ahead of the trends? Don't worry, you're not alone and we're here to help.

Discover Your Community Ready Rank

If you don't know your Community Ready Rank, click here to find out if your brand is PRIMED, ASCENDENT, or PEAK. Already know your rank? Scroll below to hear from leaders like you on turning brand pains into community gains.

Here’s What She Says…

"We have a community where we can talk to people all the time and we want them to spread their love for ARM & HAMMER Cat Litter. We can actually disrupt the environment and disrupt our competitors. We have these loyalists that we want to get the message out and to speak on our behalf, and in a more organic way than a brand trying to be the voice. To let our consumers do that for us."

Shonda Brown, Church & Dwight

Shonda Brown
Senior Associate Brand Manager

Yikes. Nothing’s easy these days, but as marketers, we know your challenges are more super-sized than most.

What obstacles are in your way? Click below to see how we can help.

Other platforms own access to my consumers

Reviews make or break my business

Shopping patterns aren’t patterns anymore

My consumers are trying new brands

Data is drying up and insights are too slow

owned channel

Losing Control From Third-Party Channels?

Social media companies have forced brands to give up control of their fan relationships.  When ARM & HAMMER Cat Litter wanted an owned relationship, the Vesta platform enabled them to streamline processes, increase advocacy, and elevate and measure results.

View ARM & HAMMER Cat Litter Case Study

drive sales

Ratings & Reviews Reign Supreme

Consumers trust their digital neighbors, not brands. Vesta delivers authentic and amplified ratings and reviews that power e-commerce and retail success. When challenger brand, hello products, needed to drive UGC, they turned to Vesta.

View hello products Case Study

IN-STORE TRAFFIC

Tackle Unpredictable Shopping Behavior

Since the start of the pandemic, over 75% of U.S. consumers have changed shopping behaviors and switched to new brands. You need your own guerilla shopper marketing team (think consumer advocates!) to activate in a fast-changing environment. See how the Veggies Made Great Community harvested big results with Vesta’s help.

View Plant-A-Coupon Campaign

EMOTIONAL LOYALTY

Loyalty is at a Low

Consumers have never been less loyal. For you, that means loyalty is up for grabs. Now is your opportunity to secure wallet share and maintain brand equity. Grubhub created the Tastemakers online brand community to ensure long-term loyalty and engagement from current and new consumers.

View Grubhub’s Case Study

INSIGHTS

Product Launches & Pivots are Risky

Make sure you know what you’re facing. Power product innovation, smarter segmentation, and product launch success. Online Communities maximize revenue and deliver valuable zero-party data so you can make better business decisions. 

Snapple Straight Up Tea Product Launch

See Vesta in Action

Our Clients Have Enjoyed Results Such As:

+ 20 %

Increase in brand loyalty

+ 28 %

Increase in net promoter score

+ 18 %

Increase in positive brand opinion

+ 10 %

Increase in monthly purchases