Vesta Resources

Tips and Tools for Smart Marketers

5 Ways Marketers Can Foster Brand Love

February 17, 2021

5 Ways Marketers Can Foster Brand Love

Five ways marketers can create brand love with consumers, borrowing key ingredients for fostering love in any relationship.

Infographics

Four Steps to Creating a Winning Brand Community Strategy

May 26, 2020

Four Steps to Creating a Winning Brand Community Strategy

The essential steps to create an online brand community that mobilizes your consumers and takes engagement, advocacy, and loyalty to new levels.

Ebooks

Are You Driving Authentic Content For Your Brand?

May 26, 2020

Are You Driving Authentic Content For Your Brand?

Authentic content is critical for driving purchase behavior in our ever-connected world. Explore five ways authentic content enhances your marketing mix and powers advocacy.

Ebooks

Debunking the Six Myths of Brand-Owned Consumer Communities

May 26, 2020

Debunking the Six Myths of Brand-Owned Consumer Communities

On the fence about an online community? Explore the reasons to go all-in on this proven strategy for fostering engagement, loyalty, and insights.

Ebooks

Want Successful Consumer Engagement?

May 26, 2020

Want Successful Consumer Engagement?

Learn why personalization is the future of successful consumer engagement, driving lasting loyalty and advocacy.

Infographics

Six Trends Marketers Should Prepare For in the 2020s

February 12, 2020

Six Trends Marketers Should Prepare For in the 2020s

As we enter a new decade, we share the six trends we believe marketers will not be able to ignore in the 2020’s.

Ebooks

Traditional Loyalty Programs Lack Brand Connection Among Younger Consumers

May 17, 2019

Traditional Loyalty Programs Lack Brand Connection Among Younger Consumers

Your loyalty program is probably failing to connect with younger consumers. Learn how to engage and build lasting loyalty with Millennials and Gen Z.

Infographics

The Role of Authenticity and Peer Recommendations in the Beauty Industry

August 23, 2018

The Role of Authenticity and Peer Recommendations in the Beauty Industry

Discover how social media and peer-to-peer recommendations are redefining influence within the beauty industry and driving brand advocacy.

Infographics

4 Key Consumer Influencer Personalities and Best Practices to Activate Each

December 18, 2017

4 Key Consumer Influencer Personalities and Best Practices to Activate Each

Review the four key consumer influencer personalities as identified by Vesta’s team of insight experts, and learn how to engage each properly.

Infographics