March 22, 2022
Health & Wellness Online Brand Community Building Resource Hub
The health and wellness brand landscape is more competitive than ever. Learn how an online brand community can drive healthy results for these brands....
Vesta Resources
Category: Community Powered Marketing
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March 22, 2022
Online Community Building Resource Hub
Discover how Vesta can help you build a thriving online community destination for your audience to drive long-term loyalty and business impact.
March 18, 2022
Food & Beverage Online Brand Community Building Resource Hub
See how an online brand community can help Food & Bev brands build long-term loyalty and earn their place on consumers' tables.
![Incentives Made Easy: 5 Personas To Accelerate Community Building [eBook]](data:image/svg+xml;base64,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)
November 18, 2021
Incentives Made Easy: 5 Personas To Accelerate Community Building [eBook]
Discover the 5 Personas you need to know to accelerate your Online Brand Community building and enhance your Loyalty and Rewards programs.
![Are You Ready for a Brand Owned Community? [Webinar]](data:image/svg+xml;base64,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)
November 18, 2021
Are You Ready for a Brand Owned Community? [Webinar]
It's time to take back your consumer relationships from social media platforms. Discover how online brand communities can become your marketing superpower.
![Four Steps to Creating a Winning Brand Community Strategy [eBook]](data:image/svg+xml;base64,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)
May 26, 2020
Four Steps to Creating a Winning Brand Community Strategy [eBook]
The essential steps to create an online brand community that mobilizes your consumers and takes engagement, advocacy, and loyalty to new levels.
![Are You Driving Authentic Content For Your Brand? [eBook]](data:image/svg+xml;base64,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)
May 26, 2020
Are You Driving Authentic Content For Your Brand? [eBook]
Authentic content is critical for driving purchase behavior in our ever-connected world. Explore five ways authentic content enhances your marketing mix and powers advocacy.
![Debunking the Six Myths of Brand-Owned Online Communities [eBook]](data:image/svg+xml;base64,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)
May 26, 2020
Debunking the Six Myths of Brand-Owned Online Communities [eBook]
On the fence about an online community? Explore the reasons to go all-in on this proven strategy for fostering engagement, loyalty, and insights.
![Six Trends Marketers Should Prepare For in the 2020s [eBook]](data:image/svg+xml;base64,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)
February 12, 2020
Six Trends Marketers Should Prepare For in the 2020s [eBook]
The 2020s promise to be a decade of change. Explore the six trends we believe marketers will not be able to ignore.