![Debunking the Six Myths of Brand-Owned Online Communities [eBook]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxNTgwIDk3MCIgd2lkdGg9IjE1ODAiIGhlaWdodD0iOTcwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGd3d3LnZlc3RhLWdvLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMCUyRjA1JTJGdHdlbnR5MjBfNTJhYzFlNjItZDJiYS00ZmQ5LWI4MGEtMWEyZjIzZjlkYTUwLTE1ODB4OTcwLmpwZyIgZGF0YS13PSIxNTgwIiBkYXRhLWg9Ijk3MCIgZGF0YS1iaXA9IiI+PC9zdmc+)
The lifetime value of a community member is 13X greater than other marketing channels
In a Nielsen 360 Audience Analysis, consumers that were part of a Vesta-powered online brand community delivered 13X the lifetime value of other consumers.
Why Community
So You’re Interested in Community Powered Marketing?
You’re in the right place. Let’s explore how an online brand community is your answer for driving acquisition, securing long-term loyalty, and harnessing owned consumer data & insights.
Online brand communities are the next generation in consumer engagement.
“Communities are going to change the nature of how we interact with brands, products, and other people”
“49% of businesses with online communities report cost savings of 10% to 25% annually”
“84% of consumers say the community surrounding a brand impacts how they feel about the brand.”
“More than half (61%) of high-growth companies are shifting to a first-party data strategy”
“74% of consumers say being a part of a brand community makes them more likely to leave a product review.”
“86% of marketers believe that having a branded online community will positively impact core operations“
“Building a community around your brand is one of the best ways to give customers value at every stage of their journey, design better products, and increase overall customer lifetime value (CLV)”
“The average community ROI increases with age, reaching as high as 5,315% after 10 years”
“79% of people say they would participate in an initiative launched by a brand affiliated to a community”
“We have had our Taste Buds community for over two years. We turn to them for anything and everything that you can think of. And we’ve found it so valuable. We constantly get messages from our Taste Buds about how much they love Sir Kensington’s. About how much they love being a part of the community. And so it really has been an important part of our growth strategy in activating and building this group of super fans.“
Amanda Triglia
Associate Brand Manager, Sir Kensington's
“Why did we choose Vesta? For us it was ease. It was access to our consumer. It was ownership of the data. And it was the ability to do what we needed which was to drive loyalty beyond purchase. And to drive insights beyond purchase. Because we typically have limited resources budget-wise. And so that’s where this platform fit every need that we were trying to piece together previously. That kind of took it to the next level with this partnership.”
Rachel Moore
Chief Marketing Officer, Clio Snacks
“We have a community where we can talk to people all the time and we want them to spread their love for ARM & HAMMER Cat Litter. We can actually disrupt the environment and disrupt our competitors. We have these loyalists that we want to get the message out and to speak on our behalf, and in a more organic way than a brand trying to be the voice. To let our consumers do that for us.”
Shonda Brown
Senior Associate Brand Manager, ARM & HAMMER
Research Shows Community Marketing Drives BIG Results
We surveyed more than 4,900 consumers in our landmark Big Online Brand Community Study and found:
- 74% of consumers say being a part of an online brand community makes them more likely to write product reviews
- 59% are more likely to take photos/videos with your brand
- 73% are more likely to recommend your brand to others
Download the report for full results.
Why Should You Choose Vesta as Your Online Brand Community Solution?
We know how overwhelming it can be to choose the right marketing partner. Why should you pick us? Here’s why we’re the best-in-class choice.
An online brand community is an immediate problem solver and a long-term business builder.
In just 100 days of launching a brand community, your brand can make significant gains in advocacy, loyalty, and household penetration.
See What a Community Can Do For Your Brand in Just 100 Days
ONLINE BRAND COMMUNITY
Powerful Community Platform
Vesta’s all-in-one community platform is an extension of your digital brand experience, empowering you to cultivate and mobilize your consumers to maximize business impact.
Accelerate consumer acquisition and power long-term loyalty with Vesta’s state-of-the-art features that make audience engagement easy and effective. Turn data into action.
ROBUST CONSUMER ENGAGEMENT
Digital Experiences That Drive Action
Praised as the ‘Swiss Army knife’ of engagement tools, our platform is loaded with 20+ inspired activities.
From sampling to user-generated content & reviews campaigns, to surveys & polls, special offers, and discussions, you’ll drive meaningful connection, authentic advocacy, and lasting loyalty.
OWNED CHANNEL
Zero Party Data That Ignites True Brand Connections
Reduce your reliance on third-party social channels, ineffective one-way communications, and purchased data points, and build lasting and meaningful consumer connections.
Capture and harness zero party data that empowers your brand to reclaim consumer relationships and deliver personalized experiences that build trust & loyalty.
ACTIONABLE DATA
Agile Insights That Spark Real Results
Gain a holistic and predictive understanding of your audience through rich, proactively-shared zero party data.
Vesta’s dynamic audience segmentation and progressive profiles empower marketers to deliver uniquely personalized brand activities that make it simple to turn data into action.
ALL-IN-ONE SOLUTION
Single Platform Ease That Delivers Multi-Platform Power
Forget the do-it-yourself projects or unorganized management using zillions of tools. We keep it simple.
Our community platform requires no coding, is fully customizable, and can launch in as little as 4 weeks. Integrate your CRM, loyalty program, and database to activate your data and gain a seamless single view of your consumer.
INDUSTRY-LEADING EXPERTISE
Community Building By Community Marketers
For more than a decade, we’ve helped hundreds of brands engage and activate millions of consumers.
That knowledge and experience serves as the foundation for the most advanced and intuitive online community platform in the industry and our winning formula of insights, activations, and advocacy: a sales and loyalty multiplier.
We’ve Got the Playbook to Make Community Building Easy
Our library of resources will arm your team with all the tools you need to achieve a thriving and impactful online brand community.
![Four Steps to Creating a Winning Brand Community Strategy [eBook]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxNTgwIDk3MCIgd2lkdGg9IjE1ODAiIGhlaWdodD0iOTcwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGd3d3LnZlc3RhLWdvLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMCUyRjA1JTJGaVN0b2NrLTExNjE0MTQxMzctMS0xNTgweDk3MC5qcGciIGRhdGEtdz0iMTU4MCIgZGF0YS1oPSI5NzAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
