![Debunking the Six Myths of Brand-Owned Online Communities [eBook]](data:image/svg+xml;base64,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)
An online brand community is an immediate problem solver and a long-term business builder.
In just 100 days of launching a brand community, your brand can make significant gains in advocacy, loyalty, and purchase.
Why Community
So You’re Interested in Community Powered Marketing?
Do you struggle with losing access to your consumers from third parties? How about driving reviews and supporting retail sell-through? Is loyalty slipping away and you’re scrambling to keep ahead of trends? Don’t worry, we’re here to help.
The lifetime value of a community member is 13X greater than other marketing channels
In a Nielsen 360 Audience Analysis, consumers that were part of a Vesta-powered online brand community delivered 13X the lifetime value of other consumers.
Don’t Just Take Our Word For It.
Online brand communities are the next generation in consumer engagement.
“Communities are going to change the nature of how we interact with brands, products, and other people”
“49% of businesses with online communities report cost savings of 10% to 25% annually”
“70% of consumers say brands should provide them with more personalized experiences”
“More than half (61%) of high-growth companies are shifting to a first-party data strategy”
“46% of users believe online communities have grown in importance over time”
“86% of marketers believe that having a branded online community will positively impact core operations“
“Building a community around your brand is one of the best ways to give customers value at every stage of their journey, design better products, and increase overall customer lifetime value (CLV)”
“The average community ROI increases with age, reaching as high as 5,315% after 10 years”
“79% of people say they would participate in an initiative launched by a brand affiliated to a community”
Community Success Simplified [Guide]
In this guide, we’ll dive into what community marketing is, why you should be using it, keys to community marketing success, and some examples of brands who have found tremendous success with the channel.
Why Should You Choose Vesta as Your Online Brand Community Solution?
We know how overwhelming it can be to choose the right marketing partner. Why should you pick us? Here’s why we’re the best-in-class choice.
ONLINE BRAND COMMUNITY
Powerful Community Platform
Vesta is an all-in-one community platform that empowers marketers to mobilize their consumers in a single online branded destination.
From setup to launch to ongoing optimization, our community platform makes engaging with your audience easy and effective. Vesta is the most advanced community platform in the industry with a wide array of state-of-the-art features to drive consumer acquisition and long-term loyalty.
OWNED CHANNEL
Connections That Deliver Future Readiness
Reduce your reliance on third-party social channels, ineffective one-way communications, and purchased data points, and build lasting and meaningful consumer connections.
Deliver a wholly branded and engaging personalized experience that builds trust and gives you back the power of your direct consumer relationships.
ALL-IN-ONE SOLUTION
Single Platform Ease That Delivers Multi-Platform Power
No more do-it-yourself tech projects or unorganized management using zillions of tools.
Our community platform makes community-building simple and delivers immediate impact, replacing 4+ marketing tools and enhancing your marketing stack. Integrate your CRM, loyalty program, or database to activate your data and gain a seamless single view of your customer.
ACTIONABLE DATA
Agile Insights That Spark Real Results
Gain a holistic and predictive understanding of your audience through rich, proactively-shared zero-party data.
Vesta’s progressive profiles and dynamic audience segmentation empowers marketers to deliver brand activities uniquely tailored to individual preferences, making consumer activation fast and simple.
ROBUST CONSUMER ENGAGEMENT
Digital Experiences That Drive Action
Praised as the ‘Swiss Army knife’ of engagement tools, our platform is loaded with 30+ inspired activities.
From social sampling programs, UGC review campaigns, surveys & polls, special offers, discussion boards, and much more, we help you drive meaningful connection, authentic advocacy, long-lasting loyalty, and predictive insights.
INDUSTRY-LEADING EXPERTISE
Community Building By Community Marketers
For more than a decade, we’ve helped hundreds of brands engage and activate millions of consumers.
That knowledge and experience enabled us to build the most intuitive and versatile online community platform and establish a winning formula of insights, activations, and consumer advocacy: a sales and loyalty multiplier.
We’ve Got the Playbook to Make Community Building Easy
Our library of resources will arm your team with all the tools you need to achieve a thriving and impactful online brand community.
![Four Steps to Creating a Winning Brand Community Strategy [eBook]](data:image/svg+xml;base64,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)
