![Debunking the Six Myths of Brand-Owned Online Communities [eBook]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxNTgwIDk3MCIgd2lkdGg9IjE1ODAiIGhlaWdodD0iOTcwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGd3d3LnZlc3RhLWdvLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMCUyRjA1JTJGdHdlbnR5MjBfNTJhYzFlNjItZDJiYS00ZmQ5LWI4MGEtMWEyZjIzZjlkYTUwLTE1ODB4OTcwLmpwZyIgZGF0YS13PSIxNTgwIiBkYXRhLWg9Ijk3MCIgZGF0YS1iaXA9IiI+PC9zdmc+)
An online brand community is an immediate problem solver and a long-term business builder.
In just 100 days of launching a brand community, your brand can make significant gains in advocacy, loyalty, and household penetration.
Why Community
So You’re Interested in Community Powered Marketing?
You’re in the right place. Let’s explore how an online brand community is your answer for driving acquisition, securing long-term loyalty, and harnessing owned consumer data & insights.
The lifetime value of a community member is 13X greater than other marketing channels
In a Nielsen 360 Audience Analysis, consumers that were part of a Vesta-powered online brand community delivered 13X the lifetime value of other consumers.
Don’t Just Take Our Word For It.
Online brand communities are the next generation in consumer engagement.
“Communities are going to change the nature of how we interact with brands, products, and other people”
“49% of businesses with online communities report cost savings of 10% to 25% annually”
“70% of consumers say brands should provide them with more personalized experiences”
“More than half (61%) of high-growth companies are shifting to a first-party data strategy”
“46% of users believe online communities have grown in importance over time”
“86% of marketers believe that having a branded online community will positively impact core operations“
“Building a community around your brand is one of the best ways to give customers value at every stage of their journey, design better products, and increase overall customer lifetime value (CLV)”
“The average community ROI increases with age, reaching as high as 5,315% after 10 years”
“79% of people say they would participate in an initiative launched by a brand affiliated to a community”
Community Success Simplified [Guide]
In this guide, we’ll dive into what community marketing is, why you should be using it, keys to community marketing success, and some examples of brands who have found tremendous success with the channel.
Why Should You Choose Vesta as Your Online Brand Community Solution?
We know how overwhelming it can be to choose the right marketing partner. Why should you pick us? Here’s why we’re the best-in-class choice.
ONLINE BRAND COMMUNITY
Powerful Community Platform
Vesta’s all-in-one community platform is an extension of your digital brand experience, empowering you to cultivate and mobilize your consumers to maximize business impact.
Accelerate consumer acquisition and power long-term loyalty with Vesta’s state-of-the-art features that make audience engagement easy and effective. Turn data into action.
ROBUST CONSUMER ENGAGEMENT
Digital Experiences That Drive Action
Praised as the ‘Swiss Army knife’ of engagement tools, our platform is loaded with 30+ inspired activities.
From sampling to user-generated content & reviews campaigns, to surveys & polls, special offers, and discussions, you’ll drive meaningful connection, authentic advocacy, and lasting loyalty.
OWNED CHANNEL
Zero Party Data That Ignites True Brand Connections
Reduce your reliance on third-party social channels, ineffective one-way communications, and purchased data points, and build lasting and meaningful consumer connections.
Capture and harness zero party data that empowers your brand to reclaim consumer relationships and deliver personalized experiences that build trust & loyalty.
ACTIONABLE DATA
Agile Insights That Spark Real Results
Gain a holistic and predictive understanding of your audience through rich, proactively-shared zero party data.
Vesta’s dynamic audience segmentation and progressive profiles empower marketers to deliver uniquely personalized brand activities that make it simple to turn data into action.
ALL-IN-ONE SOLUTION
Single Platform Ease That Delivers Multi-Platform Power
Forget the do-it-yourself projects or unorganized management using zillions of tools. We keep it simple.
Our community platform requires no coding, is fully customizable, and can launch in as little as 4 weeks. Integrate your CRM, loyalty program, and database to activate your data and gain a seamless single view of your consumer.
INDUSTRY-LEADING EXPERTISE
Community Building By Community Marketers
For more than a decade, we’ve helped hundreds of brands engage and activate millions of consumers.
That knowledge and experience serves as the foundation for the most advanced and intuitive online community platform in the industry and our winning formula of insights, activations, and advocacy: a sales and loyalty multiplier.
We’ve Got the Playbook to Make Community Building Easy
Our library of resources will arm your team with all the tools you need to achieve a thriving and impactful online brand community.
![Four Steps to Creating a Winning Brand Community Strategy [eBook]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxNTgwIDk3MCIgd2lkdGg9IjE1ODAiIGhlaWdodD0iOTcwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGd3d3LnZlc3RhLWdvLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMCUyRjA1JTJGaVN0b2NrLTExNjE0MTQxMzctMS0xNTgweDk3MC5qcGciIGRhdGEtdz0iMTU4MCIgZGF0YS1oPSI5NzAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
