About Us
Welcome to Community Powered Marketing
About Us
We’re so glad you’re here. And you will be too.
We’ve helped hundreds of brands overcome their engagement, advocacy, and loyalty challenges through Community Powered Marketing.
To do that, we needed the right tool.
We searched but couldn’t find a platform that would make it easy to identify, engage, and mobilize consumers to create lasting loyalty, authentic advocacy, and predictive insights at scale.
So we built the platform we needed. An all-in-one online community building software for brands. And we developed our methodology. A proven process to create a thriving community with immediate impact and lasting business value.
With Vesta, you can unlock the power of Community Powered Marketing to drive consumer acquisition, CX, and predictive insights.
Your audience is waiting.
At Vesta, we want to elevate modern marketing by reimagining the connections between businesses and their audiences to inspire innovation and create lasting success.
To pioneer Community Powered Marketing, delivering software that enables businesses to build trusted consumer relationships driven by personalized engagement. We’re on a mission to create technology that empowers marketers to elevate their digital presence, make better decisions with predictive insights, and transform audiences into lasting brand advocates.
Vesta (formerly Social Media Link) is the leading community marketing technology company. For more than a decade we have brought brands to life for their consumers and audiences with our customizable software. We’re not an agency and we’re not a website builder. We’re an all-in-one platform to launch, manage, and grow your online brand community.
Reduce your reliance on third-party channels. Own the power of your direct consumer relationships again.
We make community-building simple, with 30+ activations for immediate impact. Single platform ease with multi-platform power.
Rich, zero- and first-party data empowers marketers to deliver personalized brand experiences that inspire lasting loyalty.
For more than a decade, we have been developing a winning formula of insights, activations, and advocacy that is an acquisition and retention game-changer.
We believe in outcomes, not outputs. We are single-minded in ensuring our clients achieve all of the powerful insights and bottom-line growth that is possible with our tools.
Our communities are grounded in the concept that brands must provide value to build value and generate brand loyalty. Every day we strive to build the same loyalty for our own product, providing meticulous service, deep expertise, and innovative technology to our clients.
We believe in our increasingly siloed and divisive world, people are longing for connection. Our passion is engaging consumers with brands and with one another, making the digital world a more welcoming and meaningful space.
We are committed to challenging the status quo through collaborative innovation. We know listening and then daring to experiment are the keys to creating the tools you need for discovery and growth.
The gathering of consumer data confers a great responsibility as well as an opportunity. We are dedicated to helping our clients realize the benefits of data in creating better experiences for consumers, while vigilantly protecting their right to privacy and transparency.
Co-Founder & CEO
Susan has spent her career redefining digital marketing. She has over two decades of experience in brand and retail marketing, Martech, and advertising, at brands such as Kraft and Glaxo-SmithKline. In 2009, seeing the opportunities social media offered to amplify the voice of the consumer, she founded Vesta. Sue’s mission is to help marketers utilize technology to transform the relationship between brands and consumers.
What community has had the most impact on your life? My community of women-led business leaders has helped throughout my career and the growth of Vesta.
VP, Marketing
Cathy thrives on connecting people to ideas, organizations and one another. She has over two decades of B2B marketing experience, leading promotions at top publications including Inc. and Fast Company, and serving as VP at luxury travel brand, JG Black Book. Her role at Vesta is to break through the Martech clutter to shine a light on the power of the platform.
If you had your own brand world, what would the theme be? A place to create. Writing, painting, cooking, sewing, gardening, and designing help cultivate creativity.
VP, Customer Success
Trisha joins Vesta with over 15 years of client service experience, having most recently served as the Chief Client Officer at North 6th Agency, a boutique PR agency. From CPG to B2B clients, Trisha loves diving in and helping clients solve their most pressing issues in order to build stronger, more meaningful brand programs and consumer connections.
If you had your own brand world, what would the theme be? Connection! Whether it’s parenting, books, exercise, cooking, sports, and so much more, communities thrive on connection and that moment where you realize you’re not alone in what you love or what you’re going through.
VP, Technology
Christopher joined Vesta as VP of technology, leading the charter of the engineering organization. Christopher is responsible for the technical direction and architecture of the platform and services. Prior to Vesta, Christopher was senior software engineering leadership in ExtraHop, Bsquare and MediaTek. Christopher spent over two decades in building, managing and growing engineering teams in domains including mobile/embedded software, SOCs, IoT and cloud services. He helped in building and growing multi-regional engineering teams in a fast paced environment with scalability, sustainability and growth mindset.
If you had your own brand world, what would the theme be? My dream community would be around how to bring technology to improve the throughput, quality and the branding of the farming industry. In the near future, efficiency and effectiveness is the critical success factor in food supply in the society.
VP, Insights
Christoph is a career researcher and an insights specialist. Prior to Vesta, he spent over a decade at MMR Research Worldwide, serving as Research Director on consumer food, beverage, personal care, home care products and CPG research. He specializes in consumer segmentation as well as understanding and communicating the emotional and functional profiles of brands.
If you had your own brand world, what would the theme be? My ideal community would be centered around music and concerts, personalized to the genres I like, similar to Spotify, with the sharing and community that was common in the music blog scene back in the 00’s.
Account Director
Stephanie is a Community Marketing Specialist, and an expert on the capabilities of the Vesta Community platform, having worked on it since its ideation and launch. Her efforts partnering with clients on peer influencer activations and online community programs have helped hundreds of brands develop lasting consumer connections with millions of consumers.
If you had your own brand world, what would the theme be? I am a big reader, so I’d love a Community where my experience was customized based on the authors and genres relevant to my interests.
General Manager, Operations and Finance
Janine has a degree in Accounting and an MBA in Business Administration. She spent many years earlier in her career working in marketing at AT&T. The bulk of her career has been spent in the fitness world, managing several gyms and taking on roles in HR, Sales, and Customer Service. Janine is also a personal trainer.
What community has had the most impact on your life? My fitness community! I’m always inspired by the way fitness brings people from all different backgrounds together to support and uplift each other to reach our goals.
Business Advisor & Board Member
Peter is CEO of RapidMiner, the world’s most popular visual, open source data science/machine learning platform, and previously served as EVP of TIBCO Software and CEO of DataSynapse. He has extensive experience as an operating Board member for software companies. He also serves as an Independent Member of the Investment Committee of AFIG, a $250M investment fund focused on African entrepreneurs.
What community has had the most impact on your life? The venture community of entrepreneurs, investors and risk takers. They represent the engine of economic growth.