Vesta Blog

The World of Community Powered Marketing

Four Rules for an Effective Advocate Community

August 6, 2015

Four Rules for an Effective Advocate Community

The effect the new Facebook algorithm has had on brand pages is no secret. A recent study found that 90% of Facebook fans do...

Five Ways Brand Communities Increase Brand Loyalty

July 14, 2015

Five Ways Brand Communities Increase Brand Loyalty

With the ever-changing algorithms on Facebook, many brands (big or small) find it even more challenging to reach their consumers. Many brands looked to...

From the Biz Corner: Confessions of a Life Crowdsourcer- The Power of Online Reviews and Recommendations

July 8, 2015

From the Biz Corner: Confessions of a Life Crowdsourcer- The Power of Online Reviews and Recommendations

If you are like me and nearly 70 percent of consumers, according to a recent report from global market intelligence firm Mintel, you read online...

The Fickle Traveler Syndrome: Blame Facebook

June 30, 2015

The Fickle Traveler Syndrome: Blame Facebook

People are always eager to talk about their summer vacations, so we decided to take a deeper dive into the travel plans of our...

From the Biz Corner: How Consumers Became BS Proof

June 10, 2015

From the Biz Corner: How Consumers Became BS Proof

When I was in grade school, my grandmother taught my friends and me how to play the card game Bullshit. If you have never...

From the Biz Corner: Why People Share on Certain Social Networks

April 27, 2015

From the Biz Corner: Why People Share on Certain Social Networks

We would be remiss if we did not point out that via the proliferation of social media, people have been forced to develop different...

Spring Cleaning: Social Media Style

March 16, 2015

Spring Cleaning: Social Media Style

Spring cleaning doesn’t just have to be about cleaning your house from the long winter that we have had. Brands and companies can also...

Love Is In The “Share”

February 9, 2015

Love Is In The “Share”

With Valentine’s Day rapidly approaching, the battle to attract consumers is wildly competitive and more important than ever. Consumers are increasingly educating themselves on...

Three Ways CPG Brands Can Be More Like Lifestyle Brands

December 19, 2014

Three Ways CPG Brands Can Be More Like Lifestyle Brands

This post is from a byline published in Mediapost In a meeting last month, the brand manager from a CPG brand at a Fortune 100...