June 19, 2017
Using Authentic Influence to Differentiate Your OTC Brand
After a pharmacist or doctor, the second largest factor in an OTC purchase decision is the influence of friends and family with the health...
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![Hey Brand Managers: Your ‘Community’ Doesn’t Love You Like Mom Does [Byline]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxNTgwIDk3MCIgd2lkdGg9IjE1ODAiIGhlaWdodD0iOTcwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGd3d3LnZlc3RhLWdvLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAxNyUyRjA1JTJGQWRvYmVTdG9ja183ODMyNzAxMi0xNTgweDk3MC5qcGVnIiBkYXRhLXc9IjE1ODAiIGRhdGEtaD0iOTcwIiBkYXRhLWJpcD0iIj48L3N2Zz4=)
May 14, 2017
Hey Brand Managers: Your ‘Community’ Doesn’t Love You Like Mom Does [Byline]
If you build your community on a social network, it’s not your brand's community. Those groups and their data belong to the social networks.
April 25, 2017
5 Mother’s Day User-Generated Content Campaigns We Love
We gathered our top five favorite user-generated Mother’s Day campaigns for some inspiration. Spoiler alert: they’ll definitely tug on your heartstrings.
April 13, 2017
4 Types of Influencer Personas and How to Activate Each
We surveyed our Smiley360 Community and discovered four key influencer personas. Learn who they are and how to activate each on behalf of your...
![4 Ways to Effectively Repurpose User-Generated Content [Part Two]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDAwIDY0MiIgd2lkdGg9IjEwMDAiIGhlaWdodD0iNjQyIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGd3d3LnZlc3RhLWdvLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAxNyUyRjEyJTJGQWlyQm5CX0luc3RhZ3JhbS5wbmciIGRhdGEtdz0iMTAwMCIgZGF0YS1oPSI2NDIiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
March 3, 2017
4 Ways to Effectively Repurpose User-Generated Content [Part Two]
Repurposing UGC on your website is beneficial for driving purchase decisions and product discovery. Learn how to effectively repurpose your consumer’s UGC.
February 27, 2017
4 Ways to Effectively Repurpose User-Generated Content [Part One]
Repurposing UGC saves resources and helps increase brand loyalty. Learn how to effectively repurpose your consumer’s UGC.
January 24, 2017
2 Ways a Brand-Owned Community Can Boost Your SEO
What’s so special about online brand communities when it comes to SEO? The answer is authentic and quality user-generated content.
June 14, 2016
7 Lessons In Online Communities From Reddit, New York Times & More
Thinking about creating an online community? Start where your consumers already are—then build from there. Focus on engagement. And encourage sharing.
January 15, 2016
Vesta’s CEO Named Enterprising Woman of the Year
Vesta CEO, Susan Frech, has been recognized by Enterprising Women Magazine as a recipient of the Enterprising Women of the Year award.