January 30, 2020
2020s Marketing Trend #6: Social Will Be About Connection, Not Clout
As what it means to be "influential" evolves - looking at you, peer influencers - brands should focus on makers of enticing content and...
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January 27, 2020
2020s Marketing Trend #5: Is Your Brand Part Personal Assistant?
As AI and voice-enabled become the norm, marketers have an opportunity to drive ecommerce and loyalty while delivering efficiency to consumer’s day-to-day lives.
January 23, 2020
2020s Marketing Trend #4: Loyalty Will Be About Sharing Values and Introducing New Ideas
Brands that use their values to share new ideas and open new opportunities will boost their “authenticity score” and ultimately, their trust and loyalty.
January 16, 2020
2020s Trend #3: Websites Becoming Personalized Engagement Destinations
A winning website strategy should grow from a winning community strategy. Websites of the future will need to have authentic communication touchpoints.
January 13, 2020
2020s Trend #2: “Experience” is the New “Content”
Marketers must deliver brand interactions that are immersive, personalized and creative, while seamlessly blending digital ingredients with the offline world to meet consumers' new...
January 8, 2020
Six Trends Marketers Must Prepare for in the 2020s
Marketers must be prepared to make data transparency and privacy an integral part of every interaction a company has with its audience.
December 17, 2019
Farewell 2010s: A Lookback at the Marketing & Social Trends of the Decade
The 2010s saw monumental transformation in the marketing world. Take a minute to travel back in time to visit some of the highlights.
December 2, 2019
In case you missed it… 2020 Trends from Loyalty360’s 2019 Customer Expo
From no strings attached rewards to empowering employees to deliver truly exceptional experiences, this recap highlights trends worth knowing in loyalty marketing.
![[STUDY] Why brand-owned online communities are valuable to DTC brands](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxNTgwIDk3MCIgd2lkdGg9IjE1ODAiIGhlaWdodD0iOTcwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGd3d3LnZlc3RhLWdvLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAxOSUyRjEwJTJGQWRvYmVTdG9ja18yNjg2MTExMDItMTU4MHg5NzAuanBlZyIgZGF0YS13PSIxNTgwIiBkYXRhLWg9Ijk3MCIgZGF0YS1iaXA9IiI+PC9zdmc+)
October 25, 2019
[STUDY] Why brand-owned online communities are valuable to DTC brands
Our study of 10,846 consumers found the things consumers value about DTC brands, including personalization, shared values, and a community connection.