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Taking Back Brand Loyalty From Store Brands

October 23, 2014

Taking Back Brand Loyalty From Store Brands

This post is from a byline published in Mediapost. CPG brand marketers are all too aware that brand loyalty is on the decline. A new...

Uses and Gratifications of Social Networks

October 10, 2014

Uses and Gratifications of Social Networks

Facebook, Twitter, Instagram—oh my! How can one be expected to manage multiple social media profiles while posting intriguing, original content relevant to each platform...

Vesta’s CEO Recognized for Entrepreneurial Achievement in Fast Growth Awards

October 1, 2014

Vesta’s CEO Recognized for Entrepreneurial Achievement in Fast Growth Awards

Our co-founder, CEO and fearless leader, Susan Frech, was recently named as a finalist in the Rising Star Entrepreneur Award in the Oxford Center...

Social Media/Word of Mouth Habits of Millennials

September 22, 2014

Social Media/Word of Mouth Habits of Millennials

A question regarding the current generation is often being posed: “Are millennials (18-34 years old) really that different  from other recent generations?” From a marketing...

Social Media’s Influence on the Restaurant Industry in 2023

July 31, 2014

Social Media’s Influence on the Restaurant Industry in 2023

We share ways social media impacts the restaurant industry, along with tips regarding how restaurateurs can make the best of them.

The Do’s and Don’ts of Handling Negative Posts

July 16, 2014

The Do’s and Don’ts of Handling Negative Posts

Date yourself. Think back to your younger years and the excitement, along with anxiety, you felt on your first day of school each year....

Who Is Using Social Media in 2023 – And Why?

June 25, 2014

Who Is Using Social Media in 2023 – And Why?

If you need to understand your audience better on social media, take a look at these statistics on social media use by men and...