October 23, 2014
Taking Back Brand Loyalty From Store Brands
This post is from a byline published in Mediapost. CPG brand marketers are all too aware that brand loyalty is on the decline. A new...
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October 10, 2014
Uses and Gratifications of Social Networks
Facebook, Twitter, Instagram—oh my! How can one be expected to manage multiple social media profiles while posting intriguing, original content relevant to each platform...
October 1, 2014
Vesta’s CEO Recognized for Entrepreneurial Achievement in Fast Growth Awards
Our co-founder, CEO and fearless leader, Susan Frech, was recently named as a finalist in the Rising Star Entrepreneur Award in the Oxford Center...
September 22, 2014
Social Media/Word of Mouth Habits of Millennials
A question regarding the current generation is often being posed: “Are millennials (18-34 years old) really that different from other recent generations?” From a marketing...
July 31, 2014
Social Media’s Influence on the Restaurant Industry in 2023
We share ways social media impacts the restaurant industry, along with tips regarding how restaurateurs can make the best of them.
July 16, 2014
The Do’s and Don’ts of Handling Negative Posts
Date yourself. Think back to your younger years and the excitement, along with anxiety, you felt on your first day of school each year....
June 25, 2014
Who Is Using Social Media in 2023 – And Why?
If you need to understand your audience better on social media, take a look at these statistics on social media use by men and...