Automotive | Case Study

How 303® Achieved 135% Sales Lift with Peer Influencers

Since 1980, 303® Automotive has been the premium choice for auto detailing products designed to clean, shine, and protect a vehicle’s appearance. But the brand needed a way to put their product’s awareness into overdrive.

The Objective

After adding several new auto care products into its line, 303® struggled with driving awareness in a highly competitive marketplace and aimed to increase content and reviews on various social networks.

Keep scrolling to see how 303® Automotive drove these impressive results


Pieces of UGC created

18 MM

Mission impressions

+ 135 %

Unit sales increase YOY

+ 20 %

Increase in online share-of-voice

+ 60 %

Increase in likelihood to purchase

The Solution

Activated 900 Car Enthusiasts from the Smiley360 Peer Influencer Community 

Using our robust segmentation capabilities, we identified participants within 303®’s key consumer target – car enthusiasts between the ages of 29-55 who hand-wash their cars and who shop at retailer partners Auto Zone or Advance Auto Parts.

Delivered a Custom Word-of-Mouth Marketing Experience 

Targeted influencers were sent a free product 303®’s Automotive Protectant to generate authentic conversations.

Promoted Brand Advocacy Across Social Media 

Participants were encouraged to showcase their experiences through before-and-after car photos, reviews and recommendations, and content on social media. 

Engaged with Audiences to Drive Awareness 

During their key product launch, we hosted a Twitter party furthering discussion and product trial, while offering sweepstakes prizes including a trip to the well-known Mecum Car Auction.

303 Achieves 135% Sales Lift

What Our Client Says

“We handed out products to 900 people, and just seeing how 900 people engaged with [the products] and then engaged with their circles, and how the reach and the impressions snowballed—the whole thing multiplies”

303 Exceeding Expectations since 1980

Digital Marketing Manager