Automotive | Case Study
Since 1980, 303® Automotive has been the premium choice for auto detailing products designed to clean, shine, and protect a vehicle’s appearance. But the brand needed a way to put their product’s awareness into overdrive.
After adding several new auto care products into its line, 303® struggled with driving awareness in a highly competitive marketplace and aimed to increase content and reviews on various social networks.
11,800
Pieces of UGC created
18 MM
Mission impressions
+ 135 %
Unit sales increase YOY
+ 20 %
Increase in online share-of-voice
+ 60 %
Increase in likelihood to purchase
Using our robust segmentation capabilities, we identified participants within 303®’s key consumer target – car enthusiasts between the ages of 29-55 who hand-wash their cars and who shop at retailer partners Auto Zone or Advance Auto Parts.
Targeted influencers were sent a free product 303®’s Automotive Protectant to generate authentic conversations.
Participants were encouraged to showcase their experiences through before-and-after car photos, reviews and recommendations, and content on social media.
During their key product launch, we hosted a Twitter party furthering discussion and product trial, while offering sweepstakes prizes including a trip to the well-known Mecum Car Auction.
“We handed out products to 900 people, and just seeing how 900 people engaged with [the products] and then engaged with their circles, and how the reach and the impressions snowballed—the whole thing multiplies”
Digital Marketing Manager
303®
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