Vesta Peer Influencers | Automotive Industry Case Study

How 303® Achieved 135% Sales Lift with Peer Influencers

Since 1980, 303® Automotive has been the premium choice for auto detailing products designed to clean, shine, and protect a vehicle’s appearance. But the brand needed a way to put their product’s awareness into overdrive.

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The Objective

After adding several new auto care products into its line, 303® struggled with driving awareness in a highly competitive marketplace and aimed to increase content and reviews on various social networks.

The Solution

Activated 900 Car Enthusiasts from the Smiley360 Peer Influencer Community 

Using our robust segmentation capabilities, we identified participants within 303®’s key consumer target – car enthusiasts between the ages of 29-55 who hand-wash their cars and who shop at retailer partners Auto Zone or Advance Auto Parts.

Delivered a Custom Word-of-Mouth Marketing Experience 

Targeted influencers were sent a free product 303®’s Automotive Protectant to generate authentic conversations.

Promoted Brand Advocacy Across Social Media 

Participants were encouraged to showcase their experiences through before-and-after car photos, reviews and recommendations, and content on social media. 

Engaged with Audiences to Drive Awareness 

During their key product launch, we hosted a Twitter party furthering discussion and product trial, while offering sweepstakes prizes including a trip to the well-known Mecum Car Auction.

303 Achieves 135% Sales Lift

 

What Our Client Says

“We handed out products to 900 people, and just seeing how 900 people engaged with [the products] and then engaged with their circles, and how the reach and the impressions snowballed—the whole thing multiplies”

303 Exceeding Expectations since 1980

Digital Marketing Manager
303®

The Results

11,800

Pieces of UGC created

18MM

Mission impressions

+135%

Unit sales increase YOY

+20%

Increase in online share-of-voice

+60%

Increase in likelihood to purchase

#CarsLove303