Vitamin & Mineral Supplements | Case Study

How Culturelle Drove Authentic Engagement with the Culturelle Clubhouse Community

Digestive and Probiotic brand, Culturelle, aimed to spark meaningful conversation among parent audiences while activating authentic word-of-mouth through targeted product experiences.

Take a look at how Culturelle created these results with their Vesta community.

22,000 +

Community Members

46,000 +

Pieces of UGC

20.8 MM

Consumer Generated Impressions

+ 18 %

Increase in Consumers Who "Always Purchase" the Brand

74 %

Net Promoter Score

Here is what they say…

“Vesta is an all-in-one platform to drive engagement, advocacy, loyalty and insights all under one roof. Our community was extremely engaged, whether it was helping pick a new flavor for our next product launch, trialing a new product, or posting on their social channels to drive advocacy amongst other parents.”

Logo of Culturelle

Eric Bianco
Brand Manager

“One thing that really attracted us to Vesta is the parent-to-parent recommendations and how it was done in an organic way. The receptivity of messages is a lot more impactful coming from someone else versus the brand.”

Logo of Culturelle

Eric Bianco
Brand Manager, Culturelle

A Brand-Owned Home for Target Consumers to Engage

As a brand-owned asset, the Culturelle Clubhouse serves as a home base for customers to connect with the Culturelle brand. Here, community members can participate in interactive digital experiences – personalized based on first-party data – including tailored offers, relevant discussions, fun activities, and more.

Actionable Data For Predictive Insights 

Trends move fast, especially in a rapidly approaching post-COVID world. The Culturelle Clubhouse offers the brand access to feedback to inform business decisions, from audience segmentation to packaging and creative.

Authentic Advocacy Drives New Purchase

Culturelle knows how important social proof and referrals are to driving sales. Through their community, the brand can mobilize and activate targeted consumers to share their Culturelle experience with reviews, UGC photos and videos, and much more.