VITAMIN & MINERAL SUPPLEMENTS | CASE STUDY
With a mission to defeat dehydration at home and abroad, fast-growing hydration powder, DripDrop, aimed to spread wide awareness of its products to consumers at key retail locations.
+ 47 %
Increase in Likelihood to Purchase
+ 64 %
Increase in Brand Quality Perception
+ 1450 %
Increase in Share of Voice
5,900 +
UGC Generated
It’s critical for those who advocate for your brand to be an ideal representation of your target consumer. With Vesta’s personalized engagement technology, DripDrop mobilized 1,800 consumers identified as health enthusiasts, athletic, active parents, and hydration-aware.
Participating peer influencers were prompted to try DripDrop and share their experiences on social media and key retail websites.
Armed with a special $2 off coupon, peer influencers drove their friends, followers, and readers to key retail websites to purchase DripDrop.
related case studies
