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Lastest News From Vesta

User-Generated Content Will Allow Plant-Based Protein to Flourish

November 5, 2019

User-Generated Content Will Allow Plant-Based Protein to Flourish

The sales of plant-based meat alternatives in the U.S. grew 10% in the past year. However, many still remain highly skeptical of the movement’s...

How Cultivating a Vibrant Community Can Enhance Your Marketing Stack

August 26, 2019

How Cultivating a Vibrant Community Can Enhance Your Marketing Stack

The key to a successful marketing stack is selecting the right partners and technology.

Brands Need Community to Create Effective e-commerce Websites

August 14, 2019

Brands Need Community to Create Effective e-commerce Websites

Marketers must rethink the role of their websites in the customer journey and master ecommerce to convert first-time buyers and maintain loyal shoppers over...

Keep Consumers From Cheating on You: Foster a Community to Stay Together

July 11, 2019

Keep Consumers From Cheating on You: Foster a Community to Stay Together

Marketers have long sought to build relationships with consumers to encourage brand loyalty, but their tactics are falling short.

Why the Zero-Party Data Strategy is a Consumer Relationship Goldmine

June 19, 2019

Why the Zero-Party Data Strategy is a Consumer Relationship Goldmine

"Zero-party data is information a consumer shares directly and intentionally with a brand, and it benefits marketers in two critical ways: intelligence and action.

Fostering Devoted Communities Is a Necessity for Lifestyle Brands

June 11, 2019

Fostering Devoted Communities Is a Necessity for Lifestyle Brands

Marketers need to make more of an effort to truly know their consumers. Online communities can provide those insights and transform products into lifestyle...

Young Consumers Want More From Brand Loyalty Programs

May 29, 2019

Young Consumers Want More From Brand Loyalty Programs

Study shows that young shoppers seek human connections with brands-even in loyalty programs.

Infographic: 27% of Gen Zers Say They Always Write a Product Review After Making a Purchase

April 9, 2019

Infographic: 27% of Gen Zers Say They Always Write a Product Review After Making a Purchase

It may seem like a hassle to write a recommendation after buying a product online, but not for Gen Z.

Challenger Brands Are Winning at Instilling Loyalty Among Consumers

March 20, 2019

Challenger Brands Are Winning at Instilling Loyalty Among Consumers

It’s time for big brands to start taking notice of what the little guys are doing differently.