You’re probably familiar with the phrase “they don’t know what they don’t know.” This is very true of many brands’ siloed cross-functional teams.
In this episode of Community Powered Marketing, Sue chats with Suzanne Reimer, in charge of Digital Engagement at Church & Dwight, about her efforts to help brands become digital first and to approach the consumer journey in a more holistic way.
You’ll discover why brands that make use of siloed cross-functional teams miss pieces of the customer journey puzzle through a lack of communication.
You’ll hear why community is your best ally in understanding the ideas and content that resonate, and in offering insights into building consumer lifetime value.
You’ll learn the importance of having a first-party digital strategy and why you need to prepare now for a cookie-less world.
You’ll discover how Suzanne and her team are elevating understanding around the expectations of marketing programs, rather than just focusing on traditional KPI targets.
You’ll also learn why 100% customer loyalty is a myth, and how focusing on making small adjustments tied to specific customer wants and needs has enormous potential.
Join Sue and Suzanne as they discuss a more holistic approach to the many touchpoints found along the consumer journey.
Suzanne Reimer, Digital Engagement, Church & Dwight Co., Inc.
Suzanne is a results-driven marketing executive with expansive experience in Integrated Marketing including Promotion, Shopper Marketing, Digital Marketing, and Relationship Marketing. Her career includes over 20 years of high visibility positions at Church & Dwight, Campbell Soup Company, Bristol-Myers, Unilever, AT&T Wireless, and leadership roles on the agency side at Arc Worldwide and MS3 Marketing.
Host: Sue Frech, Founder and CEO, Vesta
Sue has spent her career redefining digital marketing in brand and retail marketing, Martech, and advertising, at brands such as Kraft and Glaxo-SmithKline. She is committed to creating fellow Happy Marketers through Vesta’s all-in-one online community building software, transforming the relationships between brands and consumers with Community Powered Marketing.