As marketers, we work hard to bring products and campaigns to life through creative, content, media, and of course, people. But in our rush to build our company’s brand, we may forget the importance of building our own personal brand. Enter Pia Marquez, a skilled marketer who knows how to apply her skills to ensure her own brand is positioned for success. In this episode of Happy Marketer Connection, Pia, who is the Digital Marketing Senior Manager at Del Monte, shares how to get started building the one brand that you’ll be promoting your whole life – your own!
Pia, a self-described “Full Stack Marketer,” understands the power of branding and marketing, and she knows how to harness that power to champion her career journey. Hear why it’s important to develop your personal brand, the benefits of working for small and large companies, why marketers should take a page from designers by building their own websites, how to add skills at each stop of your career, cultivating mentors, and finding what you’re truly passionate about.
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To listen on Spotify click here.
Episode Highlights
- Intro
- [0:13] Sue Frech, Happy Marketer Connection, Vesta
- [1:15] Pia Marquez, Digital Marketing Manager at Del Monte
- Sue Frech interviewing Pia Marquez on BUILDING YOUR PERSONAL BRAND
- [1:55] Personal Brand
- [2:04] Icebreaker: When did Pia know she wanted to work in Marketing?
- [2:52] Why is it important to build your personal brand?
- [3:07] Mission Statement
- [4:22] What inspired Pia to build her own website?
- [4:35] Tech (Technology), Designers, Developers
- [4:55] Recruiting
- [5:07] HR (Human Resources)
- [5:43] Creatives
- [5:51] Keywords
- [6:01] What is a Full-Stack Marketer?
- [6:22] Sales, Social Media, PR (Public Relations), Brand Management
- [6:38] Where did Pia learn all her marketing skills?
- [7:21] Cross-Functional
- [7:52] How should you reach out to stakeholders?
- [8:36] People Manager, Executives, C-Suite
- [9:16] Bottom Line
- [9:23] Has Pia ever had to cold call?
- [10:29] How do you develop broad skills?
- [10:40] Stretch Projects
- [10:52] Volunteering, Nonprofits, Community Management
- [11:13] Direct Messages (DMs)
- [11:41] Is Pia’s career progressing how she imagined?
- [12:49] Business School
- [13:00] GSK (GlaxoSmithKline), Kraft Heinz
- [13:14] Fortune 500, Fortune 100
- [13:24] What is the difference working for large and small companies?
- [13:32] Clorox, Startups
- [14:02] Mentor
- [14:12] Entrepreneurial
- [14:21] B2B (Business-to-Business)
- [14:42] Enterprise Company
- [15:56] Do you need to work for a large company?
- [16:17] DTC (Direct-to-Consumer)
- [16:39] Times Square Billboard
- [16:52] Conversion Marketing
- [17:00] Awareness, TV
- [17:22] How do you find a mentor?
- [17:47] MBA (Master of Business Administration), Graduate School (Grad School)
- [18:18] UNC Kenan-Flagler
- [19:25] LinkedIn
- [19:35] Community Powered Marketing delivers a new world of sales growth. Learn more at Vesta-Go.com
- [19:58] How do you start building your personal brand?
- [20:14] Research
- [21:24] How has Pia pivoted in 2020?
- [22:15] How does data help make decisions?
- [22:30] Supply Chain, eComm (eCommerce)
- [22:47] COVID-19
- [23:09] Agency
- [23:32] Consumers
- [24:00] What is the value of brand-owned online communities?
- [24:47] What positive story does Pia have to share?
- [26:25] Mental Health
- [26:32] Why did Sue start Happy Marketer Connection?
- [26:46] What are Pia’s final thoughts?
- [27:14] The Golden Rule, Customers
- Outro
- [27:38] Connect with Pia at PiaMarquez.com
- [34:43] Thank you for listening! Subscribe to Happy Marketing Connection on Apple Podcasts, Spotify, Google Podcasts, and more
- [34:51] Connect with Sue on LinkedIn or Twitter at @SueFrech, and Vesta-Go.com
- Theme Song: Hello (Extended Version) – Paul Werner – provided by Jamendo
About the Happy Marketer Connection Podcast
Pia Marquez, Digital Marketing Senior Manager, Del Monte
Pia is an experienced marketer with a demonstrated history of success working in the consumer packaged goods, retail, and fashion for B2C (including DTC) and B2B markets. Through her varied experiences at both enterprise level companies and early-stage start-ups, she’s achieved success through living by the statement, “great work can be done with drive, but the best work can only be done with heart.”
Host: Sue Frech, Founder and CEO, Vesta
Sue has spent her career redefining digital marketing in brand and retail marketing, Martech, and advertising, at brands such as Kraft and Glaxo-SmithKline. She is committed to creating fellow Happy Marketers through Vesta’s all-in-one online community building software, transforming the relationships between brands and consumers with Community Powered Marketing.