Podcast

Community Powered Marketing

Community Powered Marketing Ep. 6: Using an Online Community To Gain Better Insights ft. Christoph Knudsen

October 19, 2021

Community Powered Marketing Ep. 6: Using an Online Community To Gain Better Insights ft. Christoph Knudsen

How do you go about gaining audience insights for your business? Traditionally, when brands want to gain insights from their consumers about new products...

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Community Powered Marketing Ep. 5: Warning Signs That Your Loyalty Program Is Lazy ft. Cathy Courtney

October 11, 2021

Community Powered Marketing Ep. 5: Warning Signs That Your Loyalty Program Is Lazy ft. Cathy Courtney

$323 billion. That’s how much brands spend per year on customer loyalty programs – programs that may be literally wasting data (and money.) Loyalty...

Community Powered Marketing Ep. 4: The Truth Behind Empathy-Driven Brand Storytelling ft: Sarah Panus

October 5, 2021

Community Powered Marketing Ep. 4: The Truth Behind Empathy-Driven Brand Storytelling ft: Sarah Panus

Is your brand storytelling empathy-driven? There’s been a growing sense of distrust among audiences toward the media. On the other hand, the trust level...

Community Powered Marketing Ep. 3: What It Takes To Develop A Winning Brand ft: Anne Candido

October 1, 2021

Community Powered Marketing Ep. 3: What It Takes To Develop A Winning Brand ft: Anne Candido

Each one of your customers is a human being, and as such, they tend to make decisions based more on emotion than logic. In...

Community Powered Marketing Ep. 2: Clio Snacks Achieving The Marketer’s Dream ft: Rachel Moore

September 23, 2021

Community Powered Marketing Ep. 2: Clio Snacks Achieving The Marketer’s Dream ft: Rachel Moore

It’s every marketer’s dream: To create a product that people don’t just enjoy, but are passionate about. Such is the case with Clio Snacks,...

Community Powered Marketing Ep. 1: Grubhub’s “Brand Loyalists” Strategy Breakdown ft: Amanda Allbee

September 23, 2021

Community Powered Marketing Ep. 1: Grubhub’s “Brand Loyalists” Strategy Breakdown ft: Amanda Allbee

What is the purpose of an online brand community, and how does it differ from a social platform or an affiliate program? One of...

Welcome to Community Powered Marketing Podcast!

September 23, 2021

Welcome to Community Powered Marketing Podcast!

Marketing is often about seeing opportunities and acting on them. However, for every opportunity that’s been successfully acted upon, there are countless more that...