Podcast

Community Powered Marketing

Community Powered Marketing Ep. 13: Resolutions for 2022 – Elevating Your Marketing Through Community ft. the Vesta Team

December 7, 2021

Community Powered Marketing Ep. 13: Resolutions for 2022 – Elevating Your Marketing Through Community ft. the Vesta Team

It can be sad to see a podcast season draw to a close. But when you focus on translating a season of learnings and...

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Community Powered Marketing Ep. 12: Why Growth Shop Believes You Need a Community Now ft. Mark Patchett

November 29, 2021

Community Powered Marketing Ep. 12: Why Growth Shop Believes You Need a Community Now ft. Mark Patchett

Today’s guest could be called a guru of growth. Over the past decade, he has focused on building lean growth teams to rapidly scale...

Community Powered Marketing Ep. 11: Skratch Labs’ Strategy for Scaling Your Business Through Community ft: Joy Shure

November 16, 2021

Community Powered Marketing Ep. 11: Skratch Labs’ Strategy for Scaling Your Business Through Community ft: Joy Shure

  Dr. Allen Lim was working as a sport scientist and coach for a professional cycling team when he began making his own “secret...

Community Powered Marketing Ep. 10: How Verizon’s Loyalty Program Elevates Its Consumer Experience ft. Lisa Routel

November 8, 2021

Community Powered Marketing Ep. 10: How Verizon’s Loyalty Program Elevates Its Consumer Experience ft. Lisa Routel

It should come as no surprise that a company focused on communication prioritizes listening and having authentic, almost one-on-one consumer conversations in its loyalty...

Community Powered Marketing Ep. 9: Leading Digital and Consumer First Transformation ft. Suzanne Reimer

November 2, 2021

Community Powered Marketing Ep. 9: Leading Digital and Consumer First Transformation ft. Suzanne Reimer

You’re probably familiar with the phrase “they don’t know what they don’t know.” This is very true of many brands’ siloed cross-functional teams.  In...

Community Powered Marketing Ep. 8: Becoming a Challenger Brand ft. Thyme Sullivan

October 25, 2021

Community Powered Marketing Ep. 8: Becoming a Challenger Brand ft. Thyme Sullivan

The feminine care market is a crowded one, with a wide range of products from long-standing brands, brands that have built up years of...

Community Powered Marketing Ep. 7: Using an Online Community To Gain Better Insights ft. Christoph Knudsen

October 19, 2021

Community Powered Marketing Ep. 7: Using an Online Community To Gain Better Insights ft. Christoph Knudsen

How do you go about gaining audience insights for your business? Traditionally, when brands want to gain insights from their consumers about new products...

Community Powered Marketing Ep. 6: Warning Signs That Your Loyalty Program Is Lazy ft. Cathy Courtney

October 11, 2021

Community Powered Marketing Ep. 6: Warning Signs That Your Loyalty Program Is Lazy ft. Cathy Courtney

$323 billion. That’s how much brands spend per year on customer loyalty programs – programs that may be literally wasting data (and money.) Loyalty...

Community Powered Marketing Ep. 5: The Truth Behind Empathy-Driven Brand Storytelling ft: Sarah Panus

October 5, 2021

Community Powered Marketing Ep. 5: The Truth Behind Empathy-Driven Brand Storytelling ft: Sarah Panus

Is your brand storytelling empathy-driven? There’s been a growing sense of distrust among audiences toward the media. On the other hand, the trust level...