June 29, 2022
Clio Snacks Graduated from Facebook to an Online Brand Community for Enhanced Ambassador Engagement
Clio Snacks launched an online brand community to drive brand advocacy and deliver delicious benefits for ambassadors.
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June 1, 2022
How Sir Kensington’s Taste Buds Community Reclaimed Direct Consumer Relationships
Sir Kensington’s taps into zero-party data insights to better understand what resonates most with loyalists and fans, informing brand communications and future innovations.
April 20, 2022
Mentholatum Secures New Customer Distribution and Product Innovation with Virtual Community Focus Group
Virtual focus groups helped Mentholatum gain rich, qualitative results on a faster and less expensive timeline than traditional focus group studies.
August 2, 2021
DSE Healthcare Solutions Drives Innovation and Brand Growth with The Upside Community
With a portfolio of specialty health brands, DSE Healthcare Solutions created The Upside Community for easy and fast connection to healthy brand engagement.
July 16, 2021
Culturelle Clubhouse Community Drives Authentic Brand Engagement
Culturelle's digital brand community sparks meaningful conversation while activating authentic word-of-mouth through targeted product experiences, delivering an 18% lift in consumers who “always purchase”.
May 26, 2021
ARM & HAMMER™ Cat Litter Disrupts Its Competitors With the Help of the Kitty Krew Community
Established to build loyalty among happy customers while activating advocacy and capturing insights, Kitty Krew Community has become home to the brand’s highest CLV...
April 28, 2021
How Grubhub Uses a Brand Community to Connect with Diners and Drive Referrals
The Tastemakers online communities provide a home for key target diners to spread advocacy, drive conversion among new customers, and generate proprietary insights.
February 22, 2021
How Snapple Leveraged Insights & Advocacy to Dodge Product Launch Risk
Vesta mobilized a guerilla marketing team of influential shoppers to try the new product, generating excitement of the products’ availability and harvesting insights.
March 5, 2020
How Leading Healthcare Brand Led its Product Naming Effort
Working with Vesta’s Insights team, in 2 weeks the brand was able to determine consumer affinity and preferences to help finalize the product name....