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Clio Snacks Graduated from Facebook to an Online Brand Community for Enhanced Ambassador Engagement

January 23, 2022

Clio Snacks Graduated from Facebook to an Online Brand Community for Enhanced Ambassador Engagement

Clio Snacks launched an online brand community to drive brand advocacy and deliver delicious benefits for ambassadors.

DSE Healthcare Solutions Drives Innovation and Brand Growth with The Upside Community

August 2, 2021

DSE Healthcare Solutions Drives Innovation and Brand Growth with The Upside Community

With a portfolio of specialty health brands, DSE Healthcare Solutions created The Upside Community for easy and fast connection to healthy brand engagement.

Culturelle Clubhouse Community Drives Authentic Brand Engagement

July 16, 2021

Culturelle Clubhouse Community Drives Authentic Brand Engagement

Culturelle's digital brand community sparks meaningful conversation while activating authentic word-of-mouth through targeted product experiences, delivering an 18% lift in consumers who “always purchase”.

ARM & HAMMER™ Cat Litter Disrupts Its Competitors With the Help of the Kitty Krew Community

May 26, 2021

ARM & HAMMER™ Cat Litter Disrupts Its Competitors With the Help of the Kitty Krew Community

Established to build loyalty among happy customers while activating advocacy and capturing insights, Kitty Krew Community has become home to the brand’s highest CLV...

How Grubhub Uses a Brand Community to Connect with Diners and Drive Referrals

April 28, 2021

How Grubhub Uses a Brand Community to Connect with Diners and Drive Referrals

The Tastemakers online communities provide a home for key target diners to spread advocacy, drive conversion among new customers, and generate proprietary insights.

How Snapple Leveraged Insights & Advocacy to Dodge Product Launch Risk

February 22, 2021

How Snapple Leveraged Insights & Advocacy to Dodge Product Launch Risk

Vesta mobilized a guerilla marketing team of influential shoppers to try the new product, generating excitement of the products’ availability and harvesting insights.

How Sir Kensington’s Taste Buds Community Reclaimed Direct Consumer Relationships

February 22, 2021

How Sir Kensington’s Taste Buds Community Reclaimed Direct Consumer Relationships

Sir Kensington’s taps into zero-party data insights to better understand what resonates most with loyalists and fans, informing brand communications and future innovations.

How Leading Healthcare Brand Led its Product Naming Effort

March 5, 2020

How Leading Healthcare Brand Led its Product Naming Effort

Working with Vesta’s Insights team, in 2 weeks the brand was able to determine consumer affinity and preferences to help finalize the product name....